(From Rich)
Stephen King has embraced mobile for the promotion of his new collection of short stories, Just After Sunset. A series of 25 short graphic video episodes of one of the stories, N, have been made specifically for fans to watch on their mobiles. The snippets available on the site here are fantastic, and really […]
Entries Tagged as 'Mobile'
Stephen King goes mobile
August 6th, 2008 · No Comments
Tags: Digital · Mobile · Content
The O2 Dublin - O2 extends naming rights strategy
July 7th, 2008 · No Comments
Heard of The Point Theatre in Dublin’s Docklands district? Doesn’t matter if you have cos its called The O2 now, when it re-opens its doors in December this year. The O2 Dublin is going to be another concert venue development with a capacity of 13,000 but this time O2 has partnered with Live Nation - […]
Tags: Experiential · Mobile · Music · Sponsorship, association & endorsement · Opinion · Industry news
Nokia to sponsor Kylie European tour
June 17th, 2008 · No Comments
Seems that Nokia is sponsoring Kylie’s European tour, which to be honest is quite surprising; I thought the days of big brands sponsoring single artist tours were pretty much over.
I can’t imagine that European tour and marketing rights for an artist like Kylie are particularly cheap, and given the added cost of amplification across a […]
Tags: Mobile · Music · Sponsorship, association & endorsement · Opinion
Contagious Magazine excellent article on branded music shows
May 28th, 2008 · No Comments
I’ve just read a great article on the Contagious website talking about just how many branded music shows there are on UK TV at the moment. It’s definately a great thought-provoker if you’re considering a branded music show!
Tags: Mobile · Music · Sponsorship, association & endorsement · Opinion · Trends · Content
Orange at Glastonbury
May 23rd, 2008 · No Comments
Orange have announced some details around their activity at this years Glastonbury festival.
The ‘Chill and Charge’ tent is back, although I’m slightly confused as they’re trialling a charger that uses kinetic energy generated by dancing to charge the phones. So not sure if ‘Chill and Charge’ is the best name this time round if that […]
Tags: Digital · Experiential · Mobile · Music · Sponsorship, association & endorsement · Opinion
Sony Ericsson & Carphone Warehouse launch Def Jam hip hop handset
April 10th, 2008 · No Comments
Sony Ericsson is launching a Def Jam handset with Carphone Warehouse, which will be pre-loaded with Def Jam content. They also seem to be making a big deal about the fact the phone is white and gold, and has black and gold speakers. How very hip hop.
And the name is even more street…..the W910i - […]
Tags: Mobile · Music · Sponsorship, association & endorsement · Opinion
Nokia keep on connecting us……….
March 19th, 2008 · No Comments
(from Rich)
I’ve been really interested in the latest Nokia campaign, urging us all to ‘meet our city’. The idea is to upload a picture of a person special to you, in London, and write a simple phrase about them. The picture and description then sit on the main site and will potentially be showcased in […]
Tags: Uncategorized · Digital · Mobile · Retail · Opinion
Timbaland & Verizon V Cast album
February 21st, 2008 · No Comments
Timbaland has announced a deal with Verizon Wireless to make the first “mobile album”, which will be exclusively available to subscribers of V Cast, Verizon’s mobile entertainment service.
Timbaland will produce one song per month through 2008, and will work with a different artist each time, in the Verizon Mobile Recording Studio Bus. ‘Making of’ footage will […]
Tags: Mobile · Music · Sponsorship, association & endorsement
O2 Fashion Flix
February 21st, 2008 · No Comments
O2 is launching a mobile video magazine called Fashion Flix, to be targeted at women between 18 and 34 with a passion for shopping. Lucky my girlfriend is on Orange then!!!!!
Taking the form of a 2min weekly show, Fashion Flix will alternate between ‘Star Steal’, with a focus on how to dres like a particular […]
Tags: Fashion · Mobile · Opinion
Nokia Royal Artist Club
February 21st, 2008 · No Comments
Nokia have a nice little thing going on with The Royal Artist Club, which is essentially a platform for artists (and credible ones at that!) to communicate with their fans in a blog format, using N Series handsets.
I like this because it has a genuine feel about it, with artists posting just random stuff that […]
Tags: Digital · Mobile · Music · Sponsorship, association & endorsement · Opinion