Ketchup

(from Rich)
O2 have decided to get all arty with a new promotional drive aimed at getting people involved in ‘Community Art’. They have asked people to submit a piece of their own artwork with the best being displayed in their local 02 store, and £1,000 given to their chosen community art project as well as [...]

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For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of ‘this thing of ours’, as the Mafia would say. If you aren’t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]

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Just what everyone in the marketing/record industry wanted to hear, and I would suspect even the blimmin’ consumers are sick of ‘em by now – Vodafone and MTV have partnered to launch an unsigned band competition.
So all those bands that missed out on Orange Unsigned have another chance.
It seems that the winner of Vodafone Soundbiths [...]

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Ok, hands up – I didn’t even know that there was such an event due to take place, but the first US Samsung Mobile Musink Music & Tattoo Festival (catch, eh!) has been cancelled due to the “current economic climate”.  Which is interesting, given there is a title sponsorship deal obviously in place.  My guess [...]

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(from Design Week)
O2 is to hand the branding and interiors work resulting from its tie-up with Academy Music Group to its incumbent creative group VCCP without a pitch.

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(from Rich) 
Talk Talk have come up with a novel way to represent themselves online, as well as doing their bit for charity. They have started ‘The Forever Story‘; an attempt to create the worlds longest online user-generated story which anyone can contribute to by texting in or visiting the site. A few well known authors, [...]

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I’ve been given a heads-up on some new Vodafone activity launching next week that is pretty interesting and makes you work that little bit harder than most promotions.
Essentially its a mini-tour of UK cities by a guy called LiveGuy.  He’ll be posting clues as to his whereabouts across a number of social networking including Facebook [...]

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It looks like the new O2 venue deal may be giving them food for thought when it comes to renewing their title sponsorship of the O2 Wireless Festival in London.  To some people this could be “2 steps forward, 1 step back” but it might also be a sign that O2 is serious about investing [...]

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I had an email from a regular reader of Ketchup asking if he could write a piece about the O2 deal with the Academy Music Group.  That reader is a Mr Tim Pearson, who is probably one of the best qualified people to comment on the deal.  Why?  Well, he had a massive role to [...]

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I read with great interest (those of you who know what I do will understand why!) that Nokia are reported to be looking for a global sponsorship platform to “re-engage with its target 18-24 yr old market“. 
If the decision is between backing an existing global property or creating a new, owned concept, then I don’t [...]

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