Ketchup

(From Rich) 
Nice little viral marketing concept from singer-songwriter Tallulah Rendall. Everyone who was at her last gig was given a vinyl copy of her upcoming single ‘Only You’ with a lovely bit of artwork, a short story and a unique download code. Everyone is encouraged to download the single using the code, but also pass […]

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(From Rich)
Alternate Reality Games (ARG’s) have been around for a bit now but still provide a novel way to promote music. Nine Inch Nails set the tone with ‘Year Zero’, which promoted the album of the same name. It seems now that dance acts are getting in on the act as ‘The White Island’ is […]

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Here’s an interesting article looking slightly behind the scenes of Scion’s music sponsorship programme in America.

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Here’s an interesting article on the BBC site about the financial value, and gamble, of festivals.
Interesting comments on sponsorship aspect of festivals as well.

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Heard of The Point Theatre in Dublin’s Docklands district?  Doesn’t matter if you have cos its called The O2 now, when it re-opens its doors in December this year.  The O2 Dublin is going to be another concert venue development with a capacity of 13,000 but this time O2 has partnered with Live Nation - […]

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Hot on the heels of Gaymers cider comes Swedish brand Kopparberg, another cider brand hoping to exploit the still buoyant UK cider market with targeted festival activity within a wider music marketing strategy.
The “One Big Tree” experiential concept will be present at both Camp Bestival and Connect, and centres around the Kopparberg Tree.  During the day […]

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(from Rich) 
Channel 4’s new programme ‘Year Dot’ is using digital media and music in its promotion to great effect. The idea of the programme is that everyone has defining years in their life that really changed them and altered their life. The programme follows a group of fifteen young people as they embark on what […]

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Here’s an interesting read on the BBC site looking at Gaymers Cider, Tuborg lager and Brothers Cider using festivals to establish brand awareness and all that jazz.

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Seems that Nokia is sponsoring Kylie’s European tour, which to be honest is quite surprising; I thought the days of big brands sponsoring single artist tours were pretty much over.
I can’t imagine that European tour and marketing rights for an artist like Kylie are particularly cheap, and given the added cost of amplification across a […]

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The onslaught of beer and music continues with no let up, despite the fact that I’m even less likely to be able to afford to buy a house this year thanks to the bleeding credit crunch - actually, hold that - what better way to drown my sorrows than with a pint of San Miguel…..
So, […]

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