Ketchup

I’ve always been really puzzled by the scattergun approach that seems to represent the MTV event sponsorships since…well, since I can remember, to be honest. 
Virgin Trains has been announced as the latest sponsor for the European Music Awards, which is also being sponsored by edc (Esprit clothing), Sony Ericsson and Dell computers.  Virgin will be […]

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In what seems primarily an effort to get more content and credibility for the W910i Walkman handset, Sony Ericsson has been announced as a sponsor of this years Mobo Awards.  You may remember that Sony Ericsson recently did a deal with the urban music label, Def Jam.
As part of the deal Mobo will provide exclusive […]

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It seems there is a bit of industry confusion over payments to the different ‘people’ involved in the deal, which offers free music for a year from a huge online store that is being touted as yet another iTunes killer (but in reality won’t make a dent in the collective concious).

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(from Rich) 
Angry Iowan rockers, Slipknot, previewed their latest album on HMV’s new social network ‘Get Closer’ at the beginning of the month. Ninety seconds of the somewhat optimistically titled album, ‘All Hope is Gone’ were streamed on the site here. Again its not going to turn the world of music marketing on its head, but […]

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I came across this website on the Vice site promoting a Tiger Beer event, called Night of the Tiger.  Looks like a fairly generic beer-sponsored music event with a free-ticket-if-you-give-us-your-details system.
Like the stereotyping going on as well with the ladyboy references…very progressive!

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(From Rich) 
Nice little viral marketing concept from singer-songwriter Tallulah Rendall. Everyone who was at her last gig was given a vinyl copy of her upcoming single ‘Only You’ with a lovely bit of artwork, a short story and a unique download code. Everyone is encouraged to download the single using the code, but also pass […]

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(From Rich)
Alternate Reality Games (ARG’s) have been around for a bit now but still provide a novel way to promote music. Nine Inch Nails set the tone with ‘Year Zero’, which promoted the album of the same name. It seems now that dance acts are getting in on the act as ‘The White Island’ is […]

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Here’s an interesting article looking slightly behind the scenes of Scion’s music sponsorship programme in America.

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Here’s an interesting article on the BBC site about the financial value, and gamble, of festivals.
Interesting comments on sponsorship aspect of festivals as well.

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Heard of The Point Theatre in Dublin’s Docklands district?  Doesn’t matter if you have cos its called The O2 now, when it re-opens its doors in December this year.  The O2 Dublin is going to be another concert venue development with a capacity of 13,000 but this time O2 has partnered with Live Nation - […]

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