Ketchup

This is a bit of an exclusive for you, and a very interesting piece of news given the increasing importance of accountability and research/insight into any marketing spend at the moment.
Festival Republic, the UK’s leading festival promoter and organiser of Reading, Leeds, Latitude and Heavenly Planet is working with research and strategy agency Crowd DNA [...]

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An excellent piece of (very) comprehensive research into youth tribes has been updated, and you should all definately check it out.
Originally created a while back by the-team-that-is-now Crowd DNA on behalf of Channel 4, the UK Tribes website has been updated and reformatted in a new website.  I’ll let them explain…
“Concious of the changeable nature [...]

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(from Rich)
The third series of teen drama ‘Skins’ is nearly upon us, which means the promotional campaign has gone into overdrive. For the last couple of series the campaigns have always shunned the traditional online media channels and carried out pioneering ‘Word of Mouth’ activity across social networks. This offering has been expanded for [...]

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So the seeds of the Bacardi and Groove Armada deal last year are seemingly coming to fruition, with a new website host page hinting at whats to come.
More info to come on 20th Jan, but the fetching diagram (lifted straight from the PowerPoint presentation from the looks of it) makes it pretty clear what the [...]

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For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of ‘this thing of ours’, as the Mafia would say. If you aren’t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]

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So someone at Carling must be really kicking themselves, although it will by no means be a shock to them… Carlsberg Tuborg is to replace Carling as the official beer poured across all the Academy Music Group venues – the O2 Academy’s.
Does this cement further Tuborgs position as the beer of music?  Yes.
Does this further [...]

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Ok, hands up – I didn’t even know that there was such an event due to take place, but the first US Samsung Mobile Musink Music & Tattoo Festival (catch, eh!) has been cancelled due to the “current economic climate”.  Which is interesting, given there is a title sponsorship deal obviously in place.  My guess [...]

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Here’s a very interesting article looking at the latest goddamn-i-love-it Red Bull Music Academy programme that took place in Barcelona.  Interesting as its not a ‘brand/marketing’ source, but picks up nicely on the subdued nature of Red Bull’s brand presence.
C’mon guys, let me come to the next one, I’ve got a hot little line in nursery [...]

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I’ve just had an email about a new custom piece of software that has been developed by Relentless Energy drink, called The Rev.  Apparantly it takes an audio input and converts it into stunning visuals that are controlled and modified in real-time, and has been created by an agency called Erasmus (not who emailed me [...]

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(from Rich) 
With expectation at fever pitch for Kanye West’s latest album, ‘808’s And Heartbreaks’, fans were given a little teaser to whet their appetite before release. The ‘Sky High Mixtape’, featuring remixes of tracks old and new, has been streaming exclusively on Imeem for the last few days. Although this is not exactly the new [...]

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