Ketchup

In what seems primarily an effort to get more content and credibility for the W910i Walkman handset, Sony Ericsson has been announced as a sponsor of this years Mobo Awards.  You may remember that Sony Ericsson recently did a deal with the urban music label, Def Jam.
As part of the deal Mobo will provide exclusive […]

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So further to my last post, the Pimm’s SummerFest comedy event is looking rather spiffing (that’s some old school English right there!)
With what must be one of the best comedy line-ups, the whole experience is going to be enhanced by the venue.  If you haven’t been there already, it’s an incredible open sided venue in […]

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Here’s an interesting article on the BBC site about the financial value, and gamble, of festivals.
Interesting comments on sponsorship aspect of festivals as well.

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Heard of The Point Theatre in Dublin’s Docklands district?  Doesn’t matter if you have cos its called The O2 now, when it re-opens its doors in December this year.  The O2 Dublin is going to be another concert venue development with a capacity of 13,000 but this time O2 has partnered with Live Nation - […]

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Hot on the heels of Gaymers cider comes Swedish brand Kopparberg, another cider brand hoping to exploit the still buoyant UK cider market with targeted festival activity within a wider music marketing strategy.
The “One Big Tree” experiential concept will be present at both Camp Bestival and Connect, and centres around the Kopparberg Tree.  During the day […]

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Here’s an interesting read on the BBC site looking at Gaymers Cider, Tuborg lager and Brothers Cider using festivals to establish brand awareness and all that jazz.

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Seems that Nokia is sponsoring Kylie’s European tour, which to be honest is quite surprising; I thought the days of big brands sponsoring single artist tours were pretty much over.
I can’t imagine that European tour and marketing rights for an artist like Kylie are particularly cheap, and given the added cost of amplification across a […]

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The onslaught of beer and music continues with no let up, despite the fact that I’m even less likely to be able to afford to buy a house this year thanks to the bleeding credit crunch - actually, hold that - what better way to drown my sorrows than with a pint of San Miguel…..
So, […]

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Tuborg lager has teamed up with Vice Magazine to run a summer comp to send a Vice reader out on assignment to some UK festivals, with the winner keeping a diary of the experience to go on a blog.
This isn’t a particularly original comp unfortunately; it feels incredibly similar to the Carling Postcard series of […]

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Following recent brand interest in comedy, London is set to have a new comedy event this year courtesy of Pimm’s, that most-English of drinks!
Pimm’s Summerfest will be taking place over five evenings at the end of August in Holland Park, London - a venue that usually hosts opera events, and is therefore pretty impressive. 
In terms of […]

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