Ketchup

Seems that Nokia is sponsoring Kylie’s European tour, which to be honest is quite surprising; I thought the days of big brands sponsoring single artist tours were pretty much over.
I can’t imagine that European tour and marketing rights for an artist like Kylie are particularly cheap, and given the added cost of amplification across a […]

[Read more →]

The onslaught of beer and music continues with no let up, despite the fact that I’m even less likely to be able to afford to buy a house this year thanks to the bleeding credit crunch - actually, hold that - what better way to drown my sorrows than with a pint of San Miguel…..
So, […]

[Read more →]

Tuborg lager has teamed up with Vice Magazine to run a summer comp to send a Vice reader out on assignment to some UK festivals, with the winner keeping a diary of the experience to go on a blog.
This isn’t a particularly original comp unfortunately; it feels incredibly similar to the Carling Postcard series of […]

[Read more →]

Following recent brand interest in comedy, London is set to have a new comedy event this year courtesy of Pimm’s, that most-English of drinks!
Pimm’s Summerfest will be taking place over five evenings at the end of August in Holland Park, London - a venue that usually hosts opera events, and is therefore pretty impressive. 
In terms of […]

[Read more →]

Following on from a previous post about my definition of luxury, I had an experience this morning that’s had me thinking about the whole idea of ‘luxury’ all day and I thought you might be interested. 
What’s important to me is that my definition of luxury, which will still always have aspirations of £3k watches etc, […]

[Read more →]

The summer of 2008 will see another addition to the branded one-day ‘festivals’ taking place in London.  Alongside Innocent and Ben & Jerries comes the Subway Picnic Rocks event, taking place on Clapham Common on 5th July.
The line-up includes The Holloways, The Metros and Amy MacDonald and with tickets priced £14.50 I’m sure it won’t […]

[Read more →]

I have it on good authority that Guitar Hero are going to be doing some festival activity this summer with a long-term view, which is kind of good timing what with the recent launch of MTV’s Rock Band, which is also perfect festival-fodder.  And in related news, Guitar Hero is launching multi-instrument support for the […]

[Read more →]

I’ve just read a great article on the Contagious website talking about just how many branded music shows there are on UK TV at the moment.  It’s definately a great thought-provoker if you’re considering a branded music show!

[Read more →]

Xfm are planning to put on and broadcast a number of gigs within a 24 hour period, to be called Xfm’s All Day Breakfast.  Which is a great idea.
BUT it does smack ever-so-slightly of Carling’s Live 24 events way back in 2006.  Which as a marketeer does make me think slightly less of Xfm for […]

[Read more →]

Orange have announced some details around their activity at this years Glastonbury festival.
The ‘Chill and Charge’ tent is back, although I’m slightly confused as they’re trialling a charger that uses kinetic energy generated by dancing to charge the phones.  So not sure if ‘Chill and Charge’ is the best name this time round if that […]

[Read more →]