Ketchup

This is a bit of an exclusive for you, and a very interesting piece of news given the increasing importance of accountability and research/insight into any marketing spend at the moment.
Festival Republic, the UK’s leading festival promoter and organiser of Reading, Leeds, Latitude and Heavenly Planet is working with research and strategy agency Crowd DNA [...]

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An excellent piece of (very) comprehensive research into youth tribes has been updated, and you should all definately check it out.
Originally created a while back by the-team-that-is-now Crowd DNA on behalf of Channel 4, the UK Tribes website has been updated and reformatted in a new website.  I’ll let them explain…
“Concious of the changeable nature [...]

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For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of ‘this thing of ours’, as the Mafia would say. If you aren’t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]

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(from Rich) 
Millward Brown, the research conglomerate, has released their 2008 ‘Most Powerful Brands Report’ and its available here. At first glance it looks like fast food brands have become more powerful by 27%, while mobile operators are up by 35%, how this is judged is also explained in detail. Unsurprisingly Google top the list, with [...]

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This is courtesy of Adverblog.
“I recently received a review copy of Contagious’ report on Social Networking and User Generated Content, and I’d like to share the reading with you…

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Haymarket are back with another excellent youth conference – ‘tapping into youth motivations and media consumption behaviours to engage diverse digital youth with dynamic campaigns that build buzz around your brand’ – promising to be a very insightful day with some great speakers from MTV, Penguin, Nike, Carlsberg, Channel 4 and London 2012 amongst other.

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U.S. marketers will spend $1 billion on music sponsorships this year, up 16% from the $867 million they spent last year, according to sponsorship consultancy IEG Inc.
Music sponsorships are growing at a faster rate than overall sponsorship spending, which will be up 11.7% for 2007, IEG projects.
The biggest catalyst: Telecoms, especially wireless service providers, who [...]

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In a really interesting piece of news, it seems that the youth of today is actually not quite as into new technology as you’d first think.  According to a pan-European survey of 18 to 24 year-olds carried out by Synovate, only 11% buy new technology as soon as it’s available. Almost half wait and see [...]

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