Ketchup

(from Rich) 
I’ve been really interested in the latest Nokia campaign, urging us all to ‘meet our city’. The idea is to upload a picture of a person special to you, in London, and write a simple phrase about them. The picture and description then sit on the main site and will potentially be showcased in […]

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Live Nation have announced that Citi will become it’s “official credit card partner”, giving millions of Citi customers a mene of benefits through Citi’s recently expanded Private Pass Program.  These potential benefits include access to presale and preferred tickets, box seats at select venues, premium seats, exclusive merchandise and a variety of unique VIP experiences.
In […]

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Nike has launched it’s excellent iD proposition in the flagship London Nike Town store, hoping to “change the face” of the high street.The studio is set across two floors, with the exclusive “appointment only” service running on the second floor, which of course is the real aspiration for most of the kids shopping there.
I love the […]

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You may be familiar with the current campaign from Barclaycard, promoting it’s combined Oyster/credit/debit card, which has a decidely futuristic feel about it.  Barclaycard are exploring the theme of ‘future’ in more depth via a new blog called WTF Collective - What’s The Future?
The site focuses on London, and is a place for people […]

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Starbucks is piloting a new scheme called the Starbucks Music Makers Competition, in New England in America.  Bands upload music to a Starbucks website, some of which will gain in-store promotion, and judges will select the finalists who will be voted for by the public.  It isn’t clear yet whether there are plans to roll […]

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A shopping trend that seems to come in fits and bursts, guerilla retail seems to have been pretty quiet recently but here’s a nice idea, courtesy of The Cool Hunter.
Grand Opening is a space created by two brothers (Ben and Hall Smyth), which will consistently reopen every three months.  Except, rather than hand over the […]

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Here’s a great article about how Trent Reznor has created a really strong and consuming buzz-experience for fans of his Nine Inch Nails project.
As an ex-heavy metal kid I love the way that this campaign taps into the other-wordly/sinister, which is something metal-kids love and feel ‘part of’ (don’t ask me why!)  But what’s important […]

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Pe Lang and Zimoun from Untitled Sound Objects have a fantastic portfolio of interactive sound pieces. Their poetic and extremely elegant installations seem to live and thrive from the walls, ceilings, and windows of the art galleries where they are installed. For one of their pieces, they covered the entire window display of the art […]

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Nissan is attempting to engage with the underground ‘tastemaker’ via a take on the guerrilla retail concept.  Ahead of the launch of its Qashqai model, Nissan will sell a range of branded clothing and merchandise at “fashion” markets including London’s Camden and Spitalfields.
This activity follows a successful online viral campaign involving a fictitious urban sport […]

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I saw a little piece in The Metro last night saying that X-Factor winner Leona Lewis’s debut single is a guaranteed Christmas no.1, according to bookies.
Apparantly Woolworths have “drafted in extra staff and opened extra tills to keep up with the demand”.
So this got me thinking about who it is buying the physical […]

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