Ketchup

Habbo UK is giving kids the chance to launch their very own online record label to scout and promote talent in the virtual world.
At a time when ther eis much diversification and fragmentation of label services, the Trax Factor competition aims to inspire youngsters to try their hand at creating their own mini-music industry within […]

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The Guardian is hosting a three day virtual festival in Second Life next weekend in a partnership with Intel.  Groove Armada and Pet Shop Boys will appear on the main stage, and there will be a dance tent, acoustic stage and chill out garden.  There will also be a virtual edition of the Guardian Guide […]

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Scion is using a scavenger hunt in Second Life to activate its sponsorship of an event to benefit the Multiple Sclerosis Society.  The goal of the hunt is to increase awareness of MS and to raise funds.
Once registered, players become avatars and receive an MS Fly cape which lets them fly to great heights, along […]

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Download, the Live Nation heavy metal festival, is inviting punters to take part in a virtual treasure hunt on Second Life, to win a signed (Epiphone) guitar.The activity exploits the festivals mascot, Download Dog, buy getting users to follow a trail left by it.  Stuart Galbraith, festival director, said “Having the Download Dog integrated into Second […]

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Kraft foods is sponsoring a store in Second Life, called Phil’s Supermarket.  The supermarket will only stock Kraft brands, and will feature links to Krafts own websites for nutrition etc, as well as online forums for Second Life residents to chat with Kraft Kitchen experts.
The supermarket opens with simultaneous online and real-world ribbon cuttings with […]

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ING Renault F1 Team has become the first Formula 1 team to exploit opportunities in Second Life - and I’m guessing this will annoy Vodafone, who probably had big plans for Team Vodafone McLaren Mercedes!
The Second Life activity is designed to reinforce the teams philosophy of openness and approachability, helping to put enthusiasts and non-enthusiasts […]

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In yet another “?????” brand move into Second Life, Brazilian airline TAM is to become the first to promote itself in the virtual world by offering cyberspace flights that correspond to its real-world international service.  Which is kind of over-looking the fact that you can ‘teleport’ to anywhere on a whim in SL anyway.
TAM will […]

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Following the slightly-odd launch of a fragrance in Second Life by Calvin Klein, Diageo continues the questionable marketing activity taking place online by launching a virtual ‘bar kit’.
The kit will be available in select bars and nightclubs (presumably not the strip joints I tried to access when I visited!), such as the popular Irish pub ‘The […]

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Mercedes are continuing their Mixed Tape activity with a gig in Second Life.  Key points to this for me is the ‘exclusivity’ of promo-ing the next installment of the CD a week before its released, and giving a free exclusive racing outfit for avatars - something that could well be auctioned off in eBay for enthusiasts.
“Join […]

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In one of the better examples of real-life brands in Second Life, Ogilvy London has helped Save the Children become the first UK charity to fundraise in an aternate reality with a campaign in Second Life.
Before Christmas, via its Wish List gift range, Save the Children offered supporters the chance to buy a yak for impoverished families in […]

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