(from Rich)
Fantastic round up of ten brands using social media to market themselves succesfully by the guys over at Mashable. My personal favourite is ‘Blendtec’ on YouTube – who would’ve thought blending an iPhone could increase your sales five fold!
Entries Tagged as 'Social networking'
Brands harnessing social media
February 17th, 2009 · No Comments
Tags: Digital · Social networking
Skins Messenger
January 22nd, 2009 · No Comments
(from Rich)
The third series of teen drama ‘Skins’ is nearly upon us, which means the promotional campaign has gone into overdrive. For the last couple of series the campaigns have always shunned the traditional online media channels and carried out pioneering ‘Word of Mouth’ activity across social networks. This offering has been expanded for [...]
Tags: Content · Digital · Opinion · Social networking · Viral
Contagious Magazine 2008 Round-up
December 23rd, 2008 · No Comments
For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of ‘this thing of ours’, as the Mafia would say. If you aren’t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]
Tags: Alcohol · Content · Experiential · FMCG · Industry news · Luxury · Mobile · Music · Opinion · Research · Social networking · Sponsorship, association & endorsement · Technology · Trends · User-generated content · Viral
MySpace Gets a Face Lift
June 25th, 2008 · No Comments
(from Rich)
Avid MySpace users will have noticed that site has had some major changes over the last couple weeks. Gone is the clunky unsightly interface now replaced with, dare I say it, a more Facebook style look. Tom Anderson everybody’s first friend and MySpace co-founder has revealed that it is just the first change in [...]
Tags: Digital · Social networking · Technology · User-generated content
‘Year Dot’ embraces digital
June 25th, 2008 · No Comments
(from Rich)
Channel 4’s new programme ‘Year Dot’ is using digital media and music in its promotion to great effect. The idea of the programme is that everyone has defining years in their life that really changed them and altered their life. The programme follows a group of fifteen young people as they embark on what [...]
Tags: Digital · Music · Social networking · User-generated content
Radiohead – Waste Central
April 11th, 2008 · 1 Comment
(from Rich)
Instead of wasting time on MySpace or Bebo, Radiohead have gone and made their own social network; Waste Central. Like any social network you can write a blog, customise your page, upload photos and videos and generally hang out. Although relatively young the site already has around 8,000 registered users, and a bunch of [...]
Tags: Digital · Music · Opinion · Social networking · Trends · User-generated content
Cake joins Havas group
April 7th, 2008 · No Comments
Congratulations to everyone at brand entertainment agency, Cake. They’ve been acquired by Havas, and will become part of the Havas Media division (which, if I’m not mistaken, includes KLP Entertainment), so expect to see some great examples of brand entertainment popping up in countries I’ve never heard of!
Tags: Alcohol · Experiential · Industry news · Music · Social networking · Sponsorship, association & endorsement · Trends · User-generated content · Viral
Sofia aims to reach the teens
March 28th, 2008 · No Comments
(from Rich)
First we had ‘LonelyGirl15′ then we had ‘Kate Modern’, now we have the latest online teen drama, ‘Sofia’s Diary’. It’s the latest attempt to try and communicate with the teen audiences, who are increasingly spending time online rather than in front of the TV.
Tags: Digital · Opinion · Social networking
Habbo launch Trax Factor competition
February 21st, 2008 · No Comments
Habbo UK is giving kids the chance to launch their very own online record label to scout and promote talent in the virtual world.
At a time when ther eis much diversification and fragmentation of label services, the Trax Factor competition aims to inspire youngsters to try their hand at creating their own mini-music industry within [...]
Tags: Digital · Music · Second Life · Social networking · Technology · User-generated content
Contagious Magazine overview on User Generated Content
November 30th, 2007 · No Comments
This is courtesy of Adverblog.
“I recently received a review copy of Contagious’ report on Social Networking and User Generated Content, and I’d like to share the reading with you…
Tags: Digital · Research · Social networking · User-generated content