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	<title>Ketchup &#187; Social networking</title>
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	<link>http://www.clubketchup.com</link>
	<description>If it's entertainment and marketing, it's Ketchup</description>
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		<title>Brands harnessing social media</title>
		<link>http://www.clubketchup.com/2009/02/17/brands-harnessing-social-media/</link>
		<comments>http://www.clubketchup.com/2009/02/17/brands-harnessing-social-media/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 14:08:28 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Social networking]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/02/17/brands-harnessing-social-media/</guid>
		<description><![CDATA[(from Rich) 
Fantastic round up of ten brands using social media to market themselves succesfully by the guys over at Mashable. My personal favourite is &#8216;Blendtec&#8217; on YouTube &#8211; who would&#8217;ve thought blending an iPhone could increase your sales five fold!
]]></description>
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		<title>Skins Messenger</title>
		<link>http://www.clubketchup.com/2009/01/22/skins-messenger/</link>
		<comments>http://www.clubketchup.com/2009/01/22/skins-messenger/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 12:27:33 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/01/22/skins-messenger/</guid>
		<description><![CDATA[(from Rich) 
The third series of teen drama &#8216;Skins&#8217; is nearly upon us, which means the promotional campaign has gone into overdrive. For the last couple of series the campaigns have always shunned the traditional online media channels and carried out pioneering &#8216;Word of Mouth&#8217; activity across social networks. This offering has been expanded for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Contagious Magazine 2008 Round-up</title>
		<link>http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/</link>
		<comments>http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 11:46:49 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[User-generated content]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/</guid>
		<description><![CDATA[For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of &#8216;this thing of ours&#8217;, as the Mafia would say.  If you aren&#8217;t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>MySpace Gets a Face Lift</title>
		<link>http://www.clubketchup.com/2008/06/25/myspace-gets-a-face-lift/</link>
		<comments>http://www.clubketchup.com/2008/06/25/myspace-gets-a-face-lift/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 16:06:41 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User-generated content]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=592</guid>
		<description><![CDATA[(from Rich) 
Avid MySpace users will have noticed that site has had some major changes over the last couple weeks. Gone is the clunky unsightly interface now replaced with, dare I say it, a more Facebook style look. Tom Anderson everybody&#8217;s first friend and MySpace co-founder has revealed that it is just the first change in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8216;Year Dot&#8217; embraces digital</title>
		<link>http://www.clubketchup.com/2008/06/25/year-dot-embraces-digital/</link>
		<comments>http://www.clubketchup.com/2008/06/25/year-dot-embraces-digital/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 16:05:31 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[User-generated content]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=586</guid>
		<description><![CDATA[(from Rich) 
Channel 4&#8217;s new programme &#8216;Year Dot&#8217; is using digital media and music in its promotion to great effect. The idea of the programme is that everyone has defining years in their life that really changed them and altered their life. The programme follows a group of fifteen young people as they embark on what [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Radiohead &#8211; Waste Central</title>
		<link>http://www.clubketchup.com/2008/04/11/radiohead-waste-central/</link>
		<comments>http://www.clubketchup.com/2008/04/11/radiohead-waste-central/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 13:54:38 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[User-generated content]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=569</guid>
		<description><![CDATA[(from Rich)
Instead of wasting time on MySpace or Bebo, Radiohead have gone and made their own social network; Waste Central. Like any social network you can write a blog, customise your page, upload photos and videos and generally hang out. Although relatively young the site already has around 8,000 registered users, and a bunch of [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cake joins Havas group</title>
		<link>http://www.clubketchup.com/2008/04/07/cake-joins-havas-group/</link>
		<comments>http://www.clubketchup.com/2008/04/07/cake-joins-havas-group/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 11:02:30 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[User-generated content]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=564</guid>
		<description><![CDATA[Congratulations to everyone at brand entertainment agency, Cake.  They&#8217;ve been acquired by Havas, and will become part of the Havas Media division (which, if I&#8217;m not mistaken, includes KLP Entertainment), so expect to see some great examples of brand entertainment popping up in countries I&#8217;ve never heard of!
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sofia aims to reach the teens</title>
		<link>http://www.clubketchup.com/2008/03/28/sofia-aims-to-reach-the-teens/</link>
		<comments>http://www.clubketchup.com/2008/03/28/sofia-aims-to-reach-the-teens/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 10:43:36 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Social networking]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=557</guid>
		<description><![CDATA[(from Rich) 
First we had &#8216;LonelyGirl15&#8242; then we had &#8216;Kate Modern&#8217;, now we have the latest online teen drama, &#8216;Sofia&#8217;s Diary&#8217;. It&#8217;s the latest attempt to try and communicate with the teen audiences, who are increasingly spending time online rather than in front of the TV. 
The premise of the project is that the lead character, Sofia, [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/03/28/sofia-aims-to-reach-the-teens/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Habbo launch Trax Factor competition</title>
		<link>http://www.clubketchup.com/2008/02/21/habbo-launch-trax-factor-competition/</link>
		<comments>http://www.clubketchup.com/2008/02/21/habbo-launch-trax-factor-competition/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 11:14:27 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User-generated content]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=536</guid>
		<description><![CDATA[Habbo UK is giving kids the chance to launch their very own online record label to scout and promote talent in the virtual world.
At a time when ther eis much diversification and fragmentation of label services, the Trax Factor competition aims to inspire youngsters to try their hand at creating their own mini-music industry within [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/02/21/habbo-launch-trax-factor-competition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Contagious Magazine overview on User Generated Content</title>
		<link>http://www.clubketchup.com/2007/11/30/contagious-magazine-overview-on-user-generated-content/</link>
		<comments>http://www.clubketchup.com/2007/11/30/contagious-magazine-overview-on-user-generated-content/#comments</comments>
		<pubDate>Fri, 30 Nov 2007 15:56:22 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[User-generated content]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=495</guid>
		<description><![CDATA[This is courtesy of Adverblog.
&#8220;I recently received a review copy of Contagious&#8217; report on Social Networking and User Generated Content, and I&#8217;d like to share the reading with you&#8230;
SN and UGC are definately among the most debated topics of the moment, both online and offline.  As usual, when there&#8217;s a lot of buzz about something [...]]]></description>
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