Ketchup

MTV has recently launched a cause-concious online community with support from a strong list of celebrity sponsors and organisations, including Bono, Shakira, John Legend and Chris Rock. 
The community aims to energise young people around a number of important issues, including the environment (ed - yawn. just kidding!), sexual health and immigration.  MTV is encouraging expression […]

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Haymarket are back with another excellent youth conference - ‘tapping into youth motivations and media consumption behaviours to engage diverse digital youth with dynamic campaigns that build buzz around your brand’ - promising to be a very insightful day with some great speakers from MTV, Penguin, Nike, Carlsberg, Channel 4 and London 2012 amongst other.
The day […]

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I’ve just read in the latest issue of Marketing that ITV is to launch a branded Facebook group to support the new drama featuring Billie Piper, The Secret Diary of a Call Girl.  ITV has enlisted the help of the anonymous blogger Belle de Jour, who has gained notoriety for her autobiographical tales of prositution.
So […]

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Another day, another ‘new talent’ competition from a brand.  This time it’s Ray-Ban teaming up with MySpace, who launch the campaign on 15th June.  It’ll feature a customised Ray-Ban profile page where up-and-coming acts can submit their material.
As part of the competition, entracts will compete for a change to perform at the Rolling Stone 40th […]

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Universal Music Group is launching an online talent contest for unsigned bands, and is seeking brand partners to support the initiative.
Participants in the Music Nation contest will have the chance to appear in a weekly webisode on the site by uploading their homemade music videos.
Universal has appointed WPP-owned 141 Sport & Entertainment to secure sponsorship […]

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Reuters is planning to launch a subscription social networking website for the finance industry, which will aim to pull together around 70,000 users when it launches.
According to reports, Tom Glocer, Reuters chief executive, wants to create a MySpace-style web community where business analysts, financiers and stockbrokers can interact online.
Reuters has not yet confirmed the name […]

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The NSPCC is set to base itself on Habbo.co.uk, the virtual youth community, in a bid to increase awareness of its anti-bullying campaign and encourage teens to confide in Childline.
To push the free helpline, the NSPCC will sponsor the Zen Garden, a branded space in the Habbo Hotel, designed as a calm space within its […]

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Iconic British designers Vivienne Westwood and John Galliano will be online to help aspiring designers and models around the world as part of a new social networking Web site, dubbed the “MySpace.com” of fashion.
IQONS, the name of the new online social network that the founders said was a fashion first, was launched at London Fashion […]

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Pontiac is hosting a broad range of car enthusiasts with a new social-networking site. The General Motors division launched PontiacUnderground.com last week through Yahoo. The site is part of a broad slate of community-marketing initiatives that Pontiac will execute this year, the company said.

Giving enthusiasts a place to meet is crucial to driving word-of-mouth and […]

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MySpace is about to rock British crowds once again, this time with a four-city, ten band assault.  The live concert trek, called the Bleep Bleep Tour, will feature bands Hadouken, Pull Tiger Tail, Ali Love and I Say Marvin.  

Tickets are already on sale, and the tour officially starts March 11th in Leeds.  The tenth gig, […]

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