Ketchup

This is a bit of an exclusive for you, and a very interesting piece of news given the increasing importance of accountability and research/insight into any marketing spend at the moment.
Festival Republic, the UK’s leading festival promoter and organiser of Reading, Leeds, Latitude and Heavenly Planet is working with research and strategy agency Crowd DNA [...]

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An excellent piece of (very) comprehensive research into youth tribes has been updated, and you should all definately check it out.
Originally created a while back by the-team-that-is-now Crowd DNA on behalf of Channel 4, the UK Tribes website has been updated and reformatted in a new website.  I’ll let them explain…
“Concious of the changeable nature [...]

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So the seeds of the Bacardi and Groove Armada deal last year are seemingly coming to fruition, with a new website host page hinting at whats to come.
More info to come on 20th Jan, but the fetching diagram (lifted straight from the PowerPoint presentation from the looks of it) makes it pretty clear what the [...]

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For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of ‘this thing of ours’, as the Mafia would say. If you aren’t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]

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So someone at Carling must be really kicking themselves, although it will by no means be a shock to them… Carlsberg Tuborg is to replace Carling as the official beer poured across all the Academy Music Group venues – the O2 Academy’s.
Does this cement further Tuborgs position as the beer of music?  Yes.
Does this further [...]

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Just what everyone in the marketing/record industry wanted to hear, and I would suspect even the blimmin’ consumers are sick of ‘em by now – Vodafone and MTV have partnered to launch an unsigned band competition.
So all those bands that missed out on Orange Unsigned have another chance.
It seems that the winner of Vodafone Soundbiths [...]

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Ok, hands up – I didn’t even know that there was such an event due to take place, but the first US Samsung Mobile Musink Music & Tattoo Festival (catch, eh!) has been cancelled due to the “current economic climate”.  Which is interesting, given there is a title sponsorship deal obviously in place.  My guess [...]

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Here’s a very interesting article looking at the latest goddamn-i-love-it Red Bull Music Academy programme that took place in Barcelona.  Interesting as its not a ‘brand/marketing’ source, but picks up nicely on the subdued nature of Red Bull’s brand presence.
C’mon guys, let me come to the next one, I’ve got a hot little line in nursery [...]

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Put Weds 3rd December in your diary for a pretty good event taking place at the Frukt office, looking at music and brands.
With best practises from the international live arena, the best of 2008 branded music activity and a peek into the future of brands and live music, this event should be a great opportunity [...]

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(from Design Week)
O2 is to hand the branding and interiors work resulting from its tie-up with Academy Music Group to its incumbent creative group VCCP without a pitch.

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