Ketchup

I’ve always been really puzzled by the scattergun approach that seems to represent the MTV event sponsorships since…well, since I can remember, to be honest. 
Virgin Trains has been announced as the latest sponsor for the European Music Awards, which is also being sponsored by edc (Esprit clothing), Sony Ericsson and Dell computers.  Virgin will be […]

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In what seems primarily an effort to get more content and credibility for the W910i Walkman handset, Sony Ericsson has been announced as a sponsor of this years Mobo Awards.  You may remember that Sony Ericsson recently did a deal with the urban music label, Def Jam.
As part of the deal Mobo will provide exclusive […]

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It seems there is a bit of industry confusion over payments to the different ‘people’ involved in the deal, which offers free music for a year from a huge online store that is being touted as yet another iTunes killer (but in reality won’t make a dent in the collective concious).

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I came across this website on the Vice site promoting a Tiger Beer event, called Night of the Tiger.  Looks like a fairly generic beer-sponsored music event with a free-ticket-if-you-give-us-your-details system.
Like the stereotyping going on as well with the ladyboy references…very progressive!

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Another (drinks) brand enters the comedy market, with Grolsch sponsoring the E4 Udderbelly venue at the Edinburgh Fringe Festival.
Read the article here (courtesy of Brand Republic)

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So further to my last post, the Pimm’s SummerFest comedy event is looking rather spiffing (that’s some old school English right there!)
With what must be one of the best comedy line-ups, the whole experience is going to be enhanced by the venue.  If you haven’t been there already, it’s an incredible open sided venue in […]

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Here’s an interesting article looking slightly behind the scenes of Scion’s music sponsorship programme in America.

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Here’s an interesting article on the BBC site about the financial value, and gamble, of festivals.
Interesting comments on sponsorship aspect of festivals as well.

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Heard of The Point Theatre in Dublin’s Docklands district?  Doesn’t matter if you have cos its called The O2 now, when it re-opens its doors in December this year.  The O2 Dublin is going to be another concert venue development with a capacity of 13,000 but this time O2 has partnered with Live Nation - […]

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Hot on the heels of Gaymers cider comes Swedish brand Kopparberg, another cider brand hoping to exploit the still buoyant UK cider market with targeted festival activity within a wider music marketing strategy.
The “One Big Tree” experiential concept will be present at both Camp Bestival and Connect, and centres around the Kopparberg Tree.  During the day […]

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