I’ve been given a heads-up on some new Vodafone activity launching next week that is pretty interesting and makes you work that little bit harder than most promotions.
Essentially its a mini-tour of UK cities by a guy called LiveGuy. He’ll be posting clues as to his whereabouts across a number of social networking including Facebook [...]
Entries Tagged as 'Sport'
You’re LiveGuy and I’m a Vodafone winner
November 14th, 2008 · No Comments
Tags: Content · Digital · Mobile · Opinion · Sponsorship, association & endorsement · Sport · Viral
All Saints to sponsor AT&T Williams F1 team
March 7th, 2008 · No Comments
Now this isn’t really Ketchup-material in the strictest sense, but I want to include it anyway as an example of an odd sponsorship.
All Saints, the ‘underground rock ‘n’ roll’ fashion brand is to sponsor the AT&T Williams Formula 1 team, and will have its logo on the cars and in the team environment.
I’m a bit [...]
Tags: Automotive · Fashion · Opinion · Sponsorship, association & endorsement · Sport
Nice K Swiss website with customisation
January 31st, 2008 · No Comments
Courtesy of Contagious
This is a nice idea from K Swiss, incorporating an element of customisation into the experience to promote free running.
Tags: Digital · Fashion · Opinion · Sport
Jeep Tag Shop back at the ESPN Winter X Games
January 31st, 2008 · No Comments
Jeep are taking their Tag Shop Garage back to the ESPN Winter X Games this year, taking place in Aspen. Featuring a 20-foot garage, the activity offers graffiti artists custom “tag” gear for free, and autograph sessions with some of the X Games athletes.
Tags: Automotive · Experiential · Opinion · Sponsorship, association & endorsement · Sport
Burton hating the “fascist” ski-resorts
January 9th, 2008 · No Comments
Courtesy of PSFK.
Here’s a nice idea that really taps into the mindset and belief system of the brands consumers.
Tags: Fashion · Sport · User-generated content
Nike iD hits London – massclusivity anyone?
November 9th, 2007 · No Comments
Nike has launched it’s excellent iD proposition in the flagship London Nike Town store, hoping to “change the face” of the high street.
Tags: Fashion · Luxury · Opinion · Retail · Sport
Dizzee Rascal to perform at Nike+ Supersonic
October 25th, 2007 · No Comments
Dizzee Rascal is one of the artists performing at a Nike+ Supersonic event tomorrow night in Finsbury Park. Nike is inviting young active Londoners to push their pace through the sound barrier at a series of time-trial events, culminating in an invite-only gig on 17th November.
Tags: Experiential · Fashion · Music · Sponsorship, association & endorsement · Sport
Honda Battle of the Bands DVD & competition in the US
October 8th, 2007 · No Comments
Very bizarre. Honda in America has created an annual Battle of the Bands property, for five years. Nothing new in the concept you might think. But I bet you didn’t think it was MARCHING BANDS!!!! No, didn’t think so.
Tags: Automotive · Opinion · Sponsorship, association & endorsement · Sport
Contagious review of Nissan Sports Adventure activity
October 1st, 2007 · No Comments
(courtesy of Contagious)
Here’s a review of the recent Mountain Bike World Champs in Scotland, where Nissan were the headline sponsor courtesy of TBWA’s experiential peeps, Stream/ (very nice people they are too.)
Tags: Automotive · Experiential · Music · Opinion · Sponsorship, association & endorsement · Sport
Mountain Dew to title sponsor The AST Winter Dew Tour
October 1st, 2007 · No Comments
The AST (Action Sports Tour) has announced the expansion of a winter action sports series with Mountain Dew taking title sponsorship. The AST Winter Dew Tour is set to launch with a series of three events beginning in December 2008 and continuing into January and February 2009, and featuring both freeskiing and snowboarding.
Tags: Experiential · FMCG · Gaming · Music · Sponsorship, association & endorsement · Sport