Ketchup

I’ve been given a heads-up on some new Vodafone activity launching next week that is pretty interesting and makes you work that little bit harder than most promotions.
Essentially its a mini-tour of UK cities by a guy called LiveGuy.  He’ll be posting clues as to his whereabouts across a number of social networking including Facebook [...]

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Now this isn’t really Ketchup-material in the strictest sense, but I want to include it anyway as an example of an odd sponsorship.
All Saints, the ‘underground rock ‘n’ roll’ fashion brand is to sponsor the AT&T Williams Formula 1 team, and will have its logo on the cars and in the team environment.
I’m a bit [...]

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Courtesy of Contagious
This is a nice idea from K Swiss, incorporating an element of customisation into the experience to promote free running.

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Jeep are taking their Tag Shop Garage back to the ESPN Winter X Games this year, taking place in Aspen.  Featuring a 20-foot garage, the activity offers graffiti artists custom “tag” gear for free, and autograph sessions with some of the X Games athletes.

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Courtesy of PSFK.
Here’s a nice idea that really taps into the mindset and belief system of the brands consumers.

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Nike has launched it’s excellent iD proposition in the flagship London Nike Town store, hoping to “change the face” of the high street.

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Dizzee Rascal is one of the artists performing at a Nike+ Supersonic event tomorrow night in Finsbury Park.  Nike is inviting young active Londoners to push their pace through the sound barrier at a series of time-trial events, culminating in an invite-only gig on 17th November.

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Very bizarre.  Honda in America has created an annual Battle of the Bands property, for five years.  Nothing new in the concept you might think.  But I bet you didn’t think it was MARCHING BANDS!!!!  No, didn’t think so.

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(courtesy of Contagious)
Here’s a review of the recent Mountain Bike World Champs in Scotland, where Nissan were the headline sponsor courtesy of TBWA’s experiential peeps, Stream/ (very nice people they are too.)

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The AST (Action Sports Tour) has announced the expansion of a winter action sports series with Mountain Dew taking title sponsorship.  The AST Winter Dew Tour is set to launch with a series of three events beginning in December 2008 and continuing into January and February 2009, and featuring both freeskiing and snowboarding.

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