Ketchup

I’ve been given a heads-up on some new Vodafone activity launching next week that is pretty interesting and makes you work that little bit harder than most promotions.
Essentially its a mini-tour of UK cities by a guy called LiveGuy.  He’ll be posting clues as to his whereabouts across a number of social networking including Facebook […]

[Read more →]

Now this isn’t really Ketchup-material in the strictest sense, but I want to include it anyway as an example of an odd sponsorship.
All Saints, the ‘underground rock ‘n’ roll’ fashion brand is to sponsor the AT&T Williams Formula 1 team, and will have its logo on the cars and in the team environment.
I’m a bit […]

[Read more →]

Courtesy of Contagious
This is a nice idea from K Swiss, incorporating an element of customisation into the experience to promote free running.

[Read more →]

Jeep are taking their Tag Shop Garage back to the ESPN Winter X Games this year, taking place in Aspen.  Featuring a 20-foot garage, the activity offers graffiti artists custom “tag” gear for free, and autograph sessions with some of the X Games athletes.
Two customised Jeep models (the Liberty and the Wrangler Unlimited) will be […]

[Read more →]

Courtesy of PSFK.
Here’s a nice idea that really taps into the mindset and belief system of the brands consumers.
To protest the fact that there are four “fascist” ski resorts in the US that still don’t allow snowboarding, Jake Burton, the owner of snowboard brand Burton, has launched the “Poach for Freedom” challenge, encouraging snowboarders to […]

[Read more →]

Nike has launched it’s excellent iD proposition in the flagship London Nike Town store, hoping to “change the face” of the high street.The studio is set across two floors, with the exclusive “appointment only” service running on the second floor, which of course is the real aspiration for most of the kids shopping there.
I love the […]

[Read more →]

Dizzee Rascal is one of the artists performing at a Nike+ Supersonic event tomorrow night in Finsbury Park.  Nike is inviting young active Londoners to push their pace through the sound barrier at a series of time-trial events, culminating in an invite-only gig on 17th November.
The fastest 1,000 from the time trials will take part […]

[Read more →]

Very bizarre.  Honda in America has created an annual Battle of the Bands property, for five years.  Nothing new in the concept you might think.  But I bet you didn’t think it was MARCHING BANDS!!!!  No, didn’t think so.
Honda is also releasing a DVD of last year’s competition leading up the finale (”Stompin’ At the Dome”), […]

[Read more →]

(courtesy of Contagious)
Here’s a review of the recent Mountain Bike World Champs in Scotland, where Nissan were the headline sponsor courtesy of TBWA’s experiential peeps, Stream/ (very nice people they are too.)
“Nissan were the main event sponsor, and you couldn’t look anywhere without seeing red; tents, gondolas, hats, hoardings - heck, you couldn’t even cross […]

[Read more →]

The AST (Action Sports Tour) has announced the expansion of a winter action sports series with Mountain Dew taking title sponsorship.  The AST Winter Dew Tour is set to launch with a series of three events beginning in December 2008 and continuing into January and February 2009, and featuring both freeskiing and snowboarding.
Owned by NBC […]

[Read more →]