Ketchup

This is how to do branded vehicles…mixing an actual sales strategy for a new range with street credibility.

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Adidas has launched a new music promotion to tie Major League Spccer teams tolocal artists who will create anthems for the respective squads.
Adidas, EVB and Rock River Music have selected 13 bands in local cities to the League, from a range of music genres, to compose and record theme songs for each team.The promotion, called […]

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Here’s an interesting article on the Vice website about how kids at skate and surf events seem to be getting spray-branded by the various lifestyle brands. Whilst it might not go down too well in a supermarket sampling campaign, it does seem to be a good idea for a demographic that is tribal by nature, […]

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Old Spice has signed as the presenting sponsor of this years American AND 1 Mix Tape Tour, the original street basketball entertainment tour featuring the worlds best playground players.
As presenting sponsor, Old Spice will have a prominent presence across marketing comms, the ESPN show ‘Streetball: The AND 1 Mix Tape Tour presented by Old Spice’ […]

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ING Renault F1 Team has become the first Formula 1 team to exploit opportunities in Second Life - and I’m guessing this will annoy Vodafone, who probably had big plans for Team Vodafone McLaren Mercedes!
The Second Life activity is designed to reinforce the teams philosophy of openness and approachability, helping to put enthusiasts and non-enthusiasts […]

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Sony Computer Entertainment America (SCEA) has announced it’s teaming with action sports getaway hotspot Woodward Camp for the fourth annual PlayStation AM JAM tour, demonstrating the company’s continued commitment to kids and action sports.
PlayStation AM JAM is a skateboarding, BMX biking and inline skating event for talented kids that takes place in cities across the […]

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Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers. The series, called Fast Cars and Superstars-The Gillette Young Guns Celebrity Race, will feature the drivers and 12 celebrities. 
Six one-half hour episodes will show the Young Guns training the celebrities on what it takes to drive a racecar. […]

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Infront Sports & Media has recruited Korea’s Kia Motors as the official automotive partner of the Chinese men’s and women’s national football teams.
Kia Motors Corporation - part of the Hyundai-Kia Automotive Group – is pursuing an active, global policy of investing in football. It is already a top tier FIFA sponsor, with an agreement which […]

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The FA is teaming with Umbro to create The FA Umbro Fives, a five-a-side football competition. 

The tournament will be for all adults, women over 15 and men over 16, and is expected to attract over 5,200 teams. After nine regional finals, players from 48 teams will gather at the newly opened Wembley Stadium in June and be […]

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T-Mobile USA this week will officially unveil the D-Wade Edition T-Mobile Sidekick, which the company designed with Dwyane Wade, an all-star with the NBA’s Miami Heat.  The launch coincides with Wade’s presence at the NBA all-star game in Las Vegas this weekend. Support will include a multimillion-dollar campaign with TV and print.

In addition, T-Mobile will […]

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