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Entries Tagged as 'Technology'

MySpace Gets a Face Lift

June 25th, 2008 · No Comments

(from Rich) 
Avid MySpace users will have noticed that site has had some major changes over the last couple weeks. Gone is the clunky unsightly interface now replaced with, dare I say it, a more Facebook style look. Tom Anderson everybody’s first friend and MySpace co-founder has revealed that it is just the first change in […]

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Tags: Digital · Social networking · Technology · User-generated content

Universal McCann demystify Social Media

May 14th, 2008 · No Comments

(From Rich)
Remember when the web used to be all boring homepages and newsgroups? Well that was before the birth of ’social media’ and worldwide communications agency Universal McCann have created a lovely research report covering all things social media.
The report covers the rise and spread of social media and its impact across the globe. […]

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Tags: Digital · Technology · Opinion · Trends · Industry news

Radiohead - Nude

April 3rd, 2008 · No Comments

(from Rich) 
Radiohead have gone and done it again, not content with turning the music industry on its head they have now given fans the opportunity to remix their latest single, Nude. The way it works is that fans download the five ’stems’ of the track; bass, drums, strings, voice and guitar from itunes, and then […]

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Tags: Digital · Music · Technology · User-generated content · Opinion · Trends

The Digital Outlook…….

March 19th, 2008 · No Comments

(from Rich) 
Well for my first post I thought I would kick off with a nice slice of research from the digital side of things. US agency Avenue A/Razorfish released their Digital Outlook Report for 2008 at the tail end of last month. The report lays out the digital landscape for the coming year, and where we should […]

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Tags: Digital · Technology · Opinion · Industry news

Habbo launch Trax Factor competition

February 21st, 2008 · No Comments

Habbo UK is giving kids the chance to launch their very own online record label to scout and promote talent in the virtual world.
At a time when ther eis much diversification and fragmentation of label services, the Trax Factor competition aims to inspire youngsters to try their hand at creating their own mini-music industry within […]

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Tags: Digital · Music · Second Life · Social networking · Technology · User-generated content

HP integrated campaign

February 21st, 2008 · No Comments

Courtesy of the ever-excellent Contagious 
If you’re an aspiring film-maker, sit up and listen. Combining sponsorship, user-generated content, a competition, social networking and some pretty advertising, the latest initiative in HP’s steady reinvention from tedious hardware manufacturer to create powerhouse is as integrated as they come.
For the launch of Brazilian author Paulo Coelho’s latest book, ‘The Witch […]

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Tags: Digital · Sponsorship, association & endorsement · Technology · User-generated content

I’m offski to the BRITS….and MasterCard Pay Pass update

February 20th, 2008 · No Comments

So I’m orfski to the Brit Awards tonight, on a table no less.  I’ve just got my tickets through, and there’s a nice little thingy from Mastercard.
MasterCard have created a BRIT VIP ltd edition version of their Pay Pass thing:
“Use your MasterCard PayPass Gift Card to purchase the official BRIT Awards 2008 album.  Simply Tap […]

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Tags: Experiential · Music · Sponsorship, association & endorsement · Technology · Opinion

O2 to trial great idea

January 18th, 2008 · No Comments

Although a brand that leaves me feeling a little cold, despite powering ageadin the music stakes, O2 is beginning to really impress me with its approach to new ideas and technology whilst the competition is left behind - I’ve been a staunch supporter of Orange for over 10 years, but I’m beginning to feel unloved […]

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Tags: Mobile · Sponsorship, association & endorsement · Technology · Opinion

Motorola rival to iPhone?

January 9th, 2008 · 1 Comment

Motorola haven’t really had much to say after the Razr lost its kudos, but maybe things are about to change for the brand if this is anything to go by.
The Rokr E8 is the latest music handset, and features something that sounds deceptively simple and obvious that some might think could rival the iPhone (nope, […]

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Tags: Mobile · Technology · Opinion

Casio Dream Digs - YouTube competition

November 12th, 2007 · No Comments

Casio America is running a competition on YouTube to promote its EXILIM range of digital cameras.  The idea is to find the best and most creative depictions of users dream sanctuaries for sports, video gaming, film or just being connected.
The “Dream Digs” competition is intended to publicise the YouTube-friendly features of the camera line, which […]

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Tags: Digital · Sponsorship, association & endorsement · Technology · Opinion