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Entries Tagged as 'Technology'

Casio Dream Digs - YouTube competition

November 12th, 2007 · No Comments

Casio America is running a competition on YouTube to promote its EXILIM range of digital cameras.  The idea is to find the best and most creative depictions of users dream sanctuaries for sports, video gaming, film or just being connected.
The “Dream Digs” competition is intended to publicise the YouTube-friendly features of the camera line, which […]

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Tags: Digital · Sponsorship, association & endorsement · Technology · Opinion

Barclaycard OnePulse - What’s The Future? blog

October 26th, 2007 · No Comments

You may be familiar with the current campaign from Barclaycard, promoting it’s combined Oyster/credit/debit card, which has a decidely futuristic feel about it.  Barclaycard are exploring the theme of ‘future’ in more depth via a new blog called WTF Collective - What’s The Future?
The site focuses on London, and is a place for people […]

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Tags: Digital · Retail · Sponsorship, association & endorsement · Technology · User-generated content · Opinion · Trends

Hewlett Packard & YouTube film contest

October 8th, 2007 · No Comments

Hewlett Packard is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions. 
Project Direct is looking for films between two and severn minutes long, and will run from October 7th to November 9th.  […]

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Tags: Digital · Experiential · Sponsorship, association & endorsement · Technology · User-generated content · Movies

Nokia as ‘real camera’ shock

October 8th, 2007 · No Comments

I’ve recently been getting into photography, thanks to my girlfriend who bought me an old Holga camera.  Which uses film (gasp!).  There’s something about the mystery of not being able to see your photo until you’ve had it developed that makes the experience much more interesting, exciting even.  It means that good photos you take […]

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Tags: Digital · Experiential · Mobile · Technology · Opinion

Sony BRAVIA - Colour Rooms project

October 1st, 2007 · No Comments

Lunch Communications are behind The Colour Rooms, a new concept from BRAVIA; a physical environment where high design and innovative technology combine to provide insight into Sony’s BRAVIA brand.
The Colour Rooms are two temporary, multi-use event spaces in excess of 5000 sq ft, located in London (54 Holywell Lane, Shoreditch) and Berlin.  Both provide a sophisticated […]

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Tags: Experiential · Fashion · FMCG · Technology · Trends · Art · Luxury

Samsung Electronics America to support indy films

October 1st, 2007 · No Comments

Samsung Electronics America has announced a corporate commitment to independent films and its support of independent film makers.  Based on the campaign theme “True vision should lose nothing in translation”, and in conjunction with Landmark Theatres, Samsung is creating the Independent Film Program.
Samsung will launch a competition for up and coming filmmakers whose films do […]

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Tags: Experiential · Sponsorship, association & endorsement · Technology · Movies

Hewlett-Packard continues celeb endorsement campaign

October 1st, 2007 · No Comments

Following on from some of my favourite tv ads, Hewlett-Packard are continuing down the road of hiring big name celebs to endorse their products.  Gwen Stefani will be joined by snowboard maker Jake Burton and graphic designer Paula Scher, and they’ll be portrayed as “achievers” with the tagline “what do you have to say?” designed […]

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Tags: Digital · Fashion · FMCG · Sponsorship, association & endorsement · Technology · Opinion

Conference - Engage Diverse Digital Youth

September 7th, 2007 · No Comments

Haymarket are back with another excellent youth conference - ‘tapping into youth motivations and media consumption behaviours to engage diverse digital youth with dynamic campaigns that build buzz around your brand’ - promising to be a very insightful day with some great speakers from MTV, Penguin, Nike, Carlsberg, Channel 4 and London 2012 amongst other.
The day […]

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Tags: Alcohol · Digital · Experiential · Social networking · Sponsorship, association & endorsement · Technology · User-generated content · Viral · Trends · Research · Charity

Dazed Digital 50

June 18th, 2007 · No Comments

Dazed Digital is currently looking at 50 of the best spectacle-and-doughnut web people; those doing the crazy isht that everyone else will be doing next year. 
They’re also inviting people to vote for their favourites, so check it out and see if any of your mates need a voting helping hand!

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Tags: Digital · Fashion · Music · Technology · Opinion · Trends · Art

Pretty special experiential vehicle…

June 7th, 2007 · No Comments

(courtesy of The Cool Hunter)
 
…through the Experience Truck’s 182 windows, the magic of the multicolour LED lighting system (of one mile of LED strips) creates an ever-changing collage.  A Dolby surround sound system inside and 4000 watts of Bose sound power outside guarantee that your ears will have an experience too.  I want one…

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Tags: Technology · Luxury