Ketchup

(courtesy of The Cool Hunter)
 
…through the Experience Truck’s 182 windows, the magic of the multicolour LED lighting system (of one mile of LED strips) creates an ever-changing collage.  A Dolby surround sound system inside and 4000 watts of Bose sound power outside guarantee that your ears will have an experience too.  I want one…

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Orange are busy exploiting its sponsorship of Glastonbury, with a really nice digital idea.  But first, I’ve been an Orange customer for ten years now, and I haven’t received a single piece of targeted communication from them about Glastonbury. Nothing, nada, zip.  Even though I would think I’m in a key customer segmentation?
Anyway, enough of […]

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One of my favourite brands is seeking a Head of Digital for their website and online tv station. I’ll let them tell you more….
VICE is one of the fastest growing independent youth media companies in the world.  VICE has offices in 17 countries and a growing portfolio of media properties including magazines, records, events, dvd, […]

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Pioneer, the DJ product specialist, is launching a ‘Make Me A DJ’ programme at schools across the UK to inspire students to engage in music.  It is being backed by Radio 1 presenter DJ Spoony.
The company’s software will be used in the classroom to re-enact the sound of modern instruments rather than traditional ones such […]

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ING Renault F1 Team has become the first Formula 1 team to exploit opportunities in Second Life - and I’m guessing this will annoy Vodafone, who probably had big plans for Team Vodafone McLaren Mercedes!
The Second Life activity is designed to reinforce the teams philosophy of openness and approachability, helping to put enthusiasts and non-enthusiasts […]

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Trent Reznor, of Nine Inch Nails, has signed a deal with Apple’s Garageband which is a music composition software programme that comes as part of iLife.
Garageband users can remix the track “Survivalism” as well as add their own sounds, and then distribute/share them as they like, taking the original sounds from a dedicated website.
This is […]

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Chip manufacturer Intel has signed a six-figure deal with GCap Media’s Capital 95.8 to associate the company’s Core 2 Duo processor with live music through six weeks of activity starting today. 
The deal includes a special live gig at a high-profile London venue and will feature one of the most popular up-and-coming live acts of 2007. 
The […]

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P!nk is launching a branded (pink, obviously) MP3 player, which will come with a “custom engraved signature” and pre-loaded images.  Great.  It will be available in both 1GB and 2GB versions, and is released in April. 
More info available here.

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Sony is making its first foray into social networking with the launch of an online community that will allow music and film fans to interact with its VAIO range of laptops. The ‘VAIO Nation’ project is intended to promote the products’ creative potential.
Sony has recruited DJ Norman Jay and Bafta award-winning film director Daniel […]

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E4 are doing some of the most interesting campaigns and activity, with the recent Skins campaign being one of the best things on TV.
The annual opportunity to weird them out with your crazed imaginations is here once more as E4 and Creative Review proudly present E STINGS 4. “The E STINGS competition has become something […]

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