Ketchup

An excellent piece of (very) comprehensive research into youth tribes has been updated, and you should all definately check it out.
Originally created a while back by the-team-that-is-now Crowd DNA on behalf of Channel 4, the UK Tribes website has been updated and reformatted in a new website.  I’ll let them explain…
“Concious of the changeable nature [...]

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For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of ‘this thing of ours’, as the Mafia would say. If you aren’t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]

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Following on from a previous post about my definition of luxury, I had an experience this morning that’s had me thinking about the whole idea of ‘luxury’ all day and I thought you might be interested. 

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I’ve just read a great article on the Contagious website talking about just how many branded music shows there are on UK TV at the moment.  It’s definately a great thought-provoker if you’re considering a branded music show!

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(From Rich)
Remember when the web used to be all boring homepages and newsgroups? Well that was before the birth of ’social media’ and worldwide communications agency Universal McCann have created a lovely research report covering all things social media.

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(From Rich) 
Coldplay and indie scenesters CSS have both given away a free track to promote their upcoming albums. Coldplay have given away ‘Violet’ on their site, and CSS have given away, the slightly more ominously titled, ‘Rat is Dead (Rage)’ here. It seems to be the staple now with every band giving away free downloads, [...]

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(from Rich)
Instead of wasting time on MySpace or Bebo, Radiohead have gone and made their own social network; Waste Central. Like any social network you can write a blog, customise your page, upload photos and videos and generally hang out. Although relatively young the site already has around 8,000 registered users, and a bunch of [...]

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(from Rich) 
Following on from ‘Hollyoke’, where fans were asked to sing along to some (dubious) tracks, the guys at Hollyoaks are now surrendering scriptwriting privileges to one lucky fan for an episode. The initiative is all part of Channel 4’s new talent month, which aims to scout out new creative talent. All info about the [...]

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So with the rise of record labels increasing interest in brands, are we seeing ‘retaliation’ from the brands themselves?  Red Bull are reported to be the latest brand making inroads into the record industry, although in a slightly more aggressive manner than Starbucks.

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Congratulations to everyone at brand entertainment agency, Cake.  They’ve been acquired by Havas, and will become part of the Havas Media division (which, if I’m not mistaken, includes KLP Entertainment), so expect to see some great examples of brand entertainment popping up in countries I’ve never heard of!

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