Ketchup

Following on from a previous post about my definition of luxury, I had an experience this morning that’s had me thinking about the whole idea of ‘luxury’ all day and I thought you might be interested. 
What’s important to me is that my definition of luxury, which will still always have aspirations of £3k watches etc, […]

[Read more →]

I’ve just read a great article on the Contagious website talking about just how many branded music shows there are on UK TV at the moment.  It’s definately a great thought-provoker if you’re considering a branded music show!

[Read more →]

(From Rich)
Remember when the web used to be all boring homepages and newsgroups? Well that was before the birth of ’social media’ and worldwide communications agency Universal McCann have created a lovely research report covering all things social media.
The report covers the rise and spread of social media and its impact across the globe. […]

[Read more →]

(From Rich) 
Coldplay and indie scenesters CSS have both given away a free track to promote their upcoming albums. Coldplay have given away ‘Violet’ on their site, and CSS have given away, the slightly more ominously titled, ‘Rat is Dead (Rage)’ here. It seems to be the staple now with every band giving away free downloads, […]

[Read more →]

(from Rich)
Instead of wasting time on MySpace or Bebo, Radiohead have gone and made their own social network; Waste Central. Like any social network you can write a blog, customise your page, upload photos and videos and generally hang out. Although relatively young the site already has around 8,000 registered users, and a bunch of […]

[Read more →]

(from Rich) 
Following on from ‘Hollyoke’, where fans were asked to sing along to some (dubious) tracks, the guys at Hollyoaks are now surrendering scriptwriting privileges to one lucky fan for an episode. The initiative is all part of Channel 4’s new talent month, which aims to scout out new creative talent. All info about the […]

[Read more →]

So with the rise of record labels increasing interest in brands, are we seeing ‘retaliation’ from the brands themselves?  Red Bull are reported to be the latest brand making inroads into the record industry, although in a slightly more aggressive manner than Starbucks.
Word is that they are setting up their own recording studio and work […]

[Read more →]

Congratulations to everyone at brand entertainment agency, Cake.  They’ve been acquired by Havas, and will become part of the Havas Media division (which, if I’m not mistaken, includes KLP Entertainment), so expect to see some great examples of brand entertainment popping up in countries I’ve never heard of!

[Read more →]

(from Rich) 
Radiohead have gone and done it again, not content with turning the music industry on its head they have now given fans the opportunity to remix their latest single, Nude. The way it works is that fans download the five ’stems’ of the track; bass, drums, strings, voice and guitar from itunes, and then […]

[Read more →]

Absolut Vodka has teamed up with Live Earth to ‘leverage the power of film to engage audiences in an effort to solve the climate crisis’.  The marketing campaign will be known as ABSOLUT Global Cooling, and encourages consumers to reduce the effects of global warming by offering simple steps they can implement in their daily […]

[Read more →]