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Entries Tagged as 'Trends'

Radiohead – Nude

April 3rd, 2008 · No Comments

(from Rich) 
Radiohead have gone and done it again, not content with turning the music industry on its head they have now given fans the opportunity to remix their latest single, Nude. The way it works is that fans download the five ’stems’ of the track; bass, drums, strings, voice and guitar from itunes, and then [...]

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Tags: Digital · Music · Opinion · Technology · Trends · User-generated content

ABSOLUT Global Cooling

January 31st, 2008 · No Comments

Absolut Vodka has teamed up with Live Earth to ‘leverage the power of film to engage audiences in an effort to solve the climate crisis’.  The marketing campaign will be known as ABSOLUT Global Cooling, and encourages consumers to reduce the effects of global warming by offering simple steps they can implement in their daily [...]

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Tags: Alcohol · Charity · Experiential · Opinion · Politics · Sponsorship, association & endorsement · Trends

Orange free iPod Nano offer – what happened to convergence?

January 30th, 2008 · No Comments

I was on the tube this morning (Piccadilly line if you must know) and saw an ad on the back page of the Metro, from Orange.  They’re offering a free iPod Nano when you buy a Samsung handset, until the end of the month.  This got me thinking about the whole ‘handset as music’ convergence [...]

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Tags: Mobile · Music · Opinion · Trends

Trendwatching.com – NETHOODS

December 4th, 2007 · No Comments

I’ve just been having a read through the Trend Watching briefing ‘8 trends to capitalize on in 2008′, and in particular an idea they had about social networking, which they refer to as NETHOODS.

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Tags: Opinion · Trends

Innocent Buy One Get One Tree campaign

October 26th, 2007 · No Comments

Digital agency Soup is behind a new campaign from Innocent to support sustainable tree planting schemes in rural India and Africa, called Buy One Get One Tree (like that!)

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Tags: Charity · Digital · FMCG · Opinion · Trends

Barclaycard OnePulse – What’s The Future? blog

October 26th, 2007 · No Comments

You may be familiar with the current campaign from Barclaycard, promoting it’s combined Oyster/credit/debit card, which has a decidely futuristic feel about it.  Barclaycard are exploring the theme of ‘future’ in more depth via a new blog called WTF Collective – What’s The Future?

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Tags: Digital · Opinion · Retail · Sponsorship, association & endorsement · Technology · Trends · User-generated content

Red Bull Bedroom Jam

October 25th, 2007 · No Comments

In the quest for world domination, Red Bull has ANOTHER piece of activity going on called Red Bull Bedroom Jam.  As the site keeps crashing my computer I can’t really see what its about but the general gist is that its an online venue where kids can upload their demos, get votes and then the [...]

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Tags: Digital · Music · Opinion · Trends · User-generated content

Spice Girls inks retail deal with Victoria’s Secret in US

October 25th, 2007 · No Comments

The Spice Girls have inked a deal with US lingerie chain Victoria’s Secret ahead of their reunion tour, which will make Victoria’s Secret the only outlet to sell the physical release of the greatest hits CD.

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Tags: Music · Opinion · Sponsorship, association & endorsement · Trends

EA Games promotes MySims via fashion collaborations

October 8th, 2007 · No Comments

(courtesy of Contagious)
To celebrate the launch of MySims, EA Games have commissioned four of the UK’s hottest fashion designers to create items for a capusle collection.  The range of quirky and colourful products have apparantently been inspired by the manga style graphics and candy-coloured workd of MySims to reflect the games principles of customisation and creativity, [...]

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Tags: Fashion · Gaming · Opinion · Sponsorship, association & endorsement · Trends

Sony BRAVIA – Colour Rooms project

October 1st, 2007 · No Comments

Lunch Communications are behind The Colour Rooms, a new concept from BRAVIA; a physical environment where high design and innovative technology combine to provide insight into Sony’s BRAVIA brand.

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Tags: Art · Experiential · FMCG · Fashion · Luxury · Technology · Trends