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MTV has recently launched a cause-concious online community with support from a strong list of celebrity sponsors and organisations, including Bono, Shakira, John Legend and Chris Rock. 
The community aims to energise young people around a number of important issues, including the environment (ed - yawn. just kidding!), sexual health and immigration.  MTV is encouraging expression […]

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Haymarket are back with another excellent youth conference - ‘tapping into youth motivations and media consumption behaviours to engage diverse digital youth with dynamic campaigns that build buzz around your brand’ - promising to be a very insightful day with some great speakers from MTV, Penguin, Nike, Carlsberg, Channel 4 and London 2012 amongst other.
The day […]

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I’ve just read in the latest issue of Marketing that ITV is to launch a branded Facebook group to support the new drama featuring Billie Piper, The Secret Diary of a Call Girl.  ITV has enlisted the help of the anonymous blogger Belle de Jour, who has gained notoriety for her autobiographical tales of prositution.
So […]

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Here’s an interesting article on the Vice website about how kids at skate and surf events seem to be getting spray-branded by the various lifestyle brands. Whilst it might not go down too well in a supermarket sampling campaign, it does seem to be a good idea for a demographic that is tribal by nature, […]

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The Guardian is hosting a three day virtual festival in Second Life next weekend in a partnership with Intel.  Groove Armada and Pet Shop Boys will appear on the main stage, and there will be a dance tent, acoustic stage and chill out garden.  There will also be a virtual edition of the Guardian Guide […]

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Dazed Digital is currently looking at 50 of the best spectacle-and-doughnut web people; those doing the crazy isht that everyone else will be doing next year. 
They’re also inviting people to vote for their favourites, so check it out and see if any of your mates need a voting helping hand!

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Levi’s and Vice Magazine are searching for up and coming bands from Scandanavia with the launch of Levis’ Sounds 2007.  The winning band will have the chance to record a CD to be released by Nightliner, a sub-label of Universal, as well as gaining significant exposure in Levi’s stores.
(courtesy of Contagious Magazine)

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Scion is using a scavenger hunt in Second Life to activate its sponsorship of an event to benefit the Multiple Sclerosis Society.  The goal of the hunt is to increase awareness of MS and to raise funds.
Once registered, players become avatars and receive an MS Fly cape which lets them fly to great heights, along […]

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Warner Music UK is launching a new brand partnerships agency aiming to manage and strengthen artists’ brands via sponsorship and marketing alliances.  It will be called the Brand Asset Group (c**p name).

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Starbucks is piloting a new scheme called the Starbucks Music Makers Competition, in New England in America.  Bands upload music to a Starbucks website, some of which will gain in-store promotion, and judges will select the finalists who will be voted for by the public.  It isn’t clear yet whether there are plans to roll […]

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