Ketchup

(From Rich) 
Now this is a really creepy website for something so innocent as as a milkshake surely. Ah but this is for Frijj, and they want to show that that it is thicker, slower and better than all the rest. They do this by having a hub site that houses some short films, a UGC […]

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(from Rich) 
Avid MySpace users will have noticed that site has had some major changes over the last couple weeks. Gone is the clunky unsightly interface now replaced with, dare I say it, a more Facebook style look. Tom Anderson everybody’s first friend and MySpace co-founder has revealed that it is just the first change in […]

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(from Rich) 
Channel 4’s new programme ‘Year Dot’ is using digital media and music in its promotion to great effect. The idea of the programme is that everyone has defining years in their life that really changed them and altered their life. The programme follows a group of fifteen young people as they embark on what […]

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Tuborg lager has teamed up with Vice Magazine to run a summer comp to send a Vice reader out on assignment to some UK festivals, with the winner keeping a diary of the experience to go on a blog.
This isn’t a particularly original comp unfortunately; it feels incredibly similar to the Carling Postcard series of […]

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(from Rich)
Instead of wasting time on MySpace or Bebo, Radiohead have gone and made their own social network; Waste Central. Like any social network you can write a blog, customise your page, upload photos and videos and generally hang out. Although relatively young the site already has around 8,000 registered users, and a bunch of […]

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(from Rich) 
Following on from ‘Hollyoke’, where fans were asked to sing along to some (dubious) tracks, the guys at Hollyoaks are now surrendering scriptwriting privileges to one lucky fan for an episode. The initiative is all part of Channel 4’s new talent month, which aims to scout out new creative talent. All info about the […]

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Congratulations to everyone at brand entertainment agency, Cake.  They’ve been acquired by Havas, and will become part of the Havas Media division (which, if I’m not mistaken, includes KLP Entertainment), so expect to see some great examples of brand entertainment popping up in countries I’ve never heard of!

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(from Rich) 
Radiohead have gone and done it again, not content with turning the music industry on its head they have now given fans the opportunity to remix their latest single, Nude. The way it works is that fans download the five ’stems’ of the track; bass, drums, strings, voice and guitar from itunes, and then […]

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(from Rich) 
The BBC has created this lovely little site to promote the (slightly) controversial ‘White Season’. The idea is to create a sort of UGC social commentary and visualise it. To do this anyone can leave their opinion on the site, these are then grouped into categories; caring, anger, fear, hurt, confusion and happiness and represented by some nice design […]

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Habbo UK is giving kids the chance to launch their very own online record label to scout and promote talent in the virtual world.
At a time when ther eis much diversification and fragmentation of label services, the Trax Factor competition aims to inspire youngsters to try their hand at creating their own mini-music industry within […]

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