Ketchup

(from Rich) 
The BBC has created this lovely little site to promote the (slightly) controversial ‘White Season’. The idea is to create a sort of UGC social commentary and visualise it. To do this anyone can leave their opinion on the site, these are then grouped into categories; caring, anger, fear, hurt, confusion and happiness and represented by some nice design […]

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Habbo UK is giving kids the chance to launch their very own online record label to scout and promote talent in the virtual world.
At a time when ther eis much diversification and fragmentation of label services, the Trax Factor competition aims to inspire youngsters to try their hand at creating their own mini-music industry within […]

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Courtesy of the ever-excellent Contagious 
If you’re an aspiring film-maker, sit up and listen. Combining sponsorship, user-generated content, a competition, social networking and some pretty advertising, the latest initiative in HP’s steady reinvention from tedious hardware manufacturer to create powerhouse is as integrated as they come.
For the launch of Brazilian author Paulo Coelho’s latest book, ‘The Witch […]

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Following the very successful launch campaign for Skins, E4 is doing it again, with the Skins 2 Creative Challenge, to promote the second series of a show that has made me realise I’m not ‘youth’ anymore.
The challenge this time around is much wider than before; create something based around Skins and then promote it.  Create […]

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Courtesy of Brands Bands Fans
Suzuki US is another motor brand seeking seeking to increase its appeal to the youth marketing via an underground campaign to promote its Hayabusa bike; Vauxhall did something similar early last year with the UK urban collective, Roll Deep Crew.
The idea is to find new rap talent across 12 cities, adn […]

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Courtesy of PSFK.
Here’s a nice idea that really taps into the mindset and belief system of the brands consumers.
To protest the fact that there are four “fascist” ski resorts in the US that still don’t allow snowboarding, Jake Burton, the owner of snowboard brand Burton, has launched the “Poach for Freedom” challenge, encouraging snowboarders to […]

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Courtesy of Adverblog.
This is really really cool.  adidas in Australia have teamed up with the ever-excellent Vice to create an online pixel graphics game which enables you to create and promote an entire music festival - the adidas Original Festival.  From booking the venue, support and headline acts, sorting the after-party and then promoting the […]

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This is courtesy of Adverblog.
“I recently received a review copy of Contagious’ report on Social Networking and User Generated Content, and I’d like to share the reading with you…
SN and UGC are definately among the most debated topics of the moment, both online and offline.  As usual, when there’s a lot of buzz about something […]

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Red Bull is launching a short-story contest, with the winning entry to be made into the next television advert for the energy brand, with a £500k campaign.
The competition aims to build on the existing cartoon advertising, and will try and spur people on to communicate with the brand by submitting witty short stories based on […]

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You may be familiar with the current campaign from Barclaycard, promoting it’s combined Oyster/credit/debit card, which has a decidely futuristic feel about it.  Barclaycard are exploring the theme of ‘future’ in more depth via a new blog called WTF Collective - What’s The Future?
The site focuses on London, and is a place for people […]

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