Ketchup

Red Bull is launching a short-story contest, with the winning entry to be made into the next television advert for the energy brand, with a £500k campaign.
The competition aims to build on the existing cartoon advertising, and will try and spur people on to communicate with the brand by submitting witty short stories based on […]

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You may be familiar with the current campaign from Barclaycard, promoting it’s combined Oyster/credit/debit card, which has a decidely futuristic feel about it.  Barclaycard are exploring the theme of ‘future’ in more depth via a new blog called WTF Collective - What’s The Future?
The site focuses on London, and is a place for people […]

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In the quest for world domination, Red Bull has ANOTHER piece of activity going on called Red Bull Bedroom Jam.  As the site keeps crashing my computer I can’t really see what its about but the general gist is that its an online venue where kids can upload their demos, get votes and then the […]

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Hewlett Packard is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions. 
Project Direct is looking for films between two and severn minutes long, and will run from October 7th to November 9th.  […]

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I spotted a flyer for the UK B-Boy Championships in a recent Don’t Panic pack, and am rather taken with the use of the Sony Ericsson roundel to say “I Love Breakin’” - check the shot below to see what I mean.  Just looks cute.

Anyway, its funny to see what is essentially one of the […]

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Missy Elliot has been brought in by Doritos to promote a new product called Doritos Collision, playing on Missy’s mash-up style of music called “collisions” which matches the products offering.
The campaign has an interactive element to it, with a website where people can listen to some of Missy’s music and then customise their own tracks with […]

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Haymarket are back with another excellent youth conference - ‘tapping into youth motivations and media consumption behaviours to engage diverse digital youth with dynamic campaigns that build buzz around your brand’ - promising to be a very insightful day with some great speakers from MTV, Penguin, Nike, Carlsberg, Channel 4 and London 2012 amongst other.
The day […]

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To celebrate the concept of Body Renewel, Evian have linked with Nick Knight’s art and fashion broadcasting company SHOWstudio to devise a fun, interactive video installation that allows visitors to the exhibit to become part of one big replenishing body.  Fusing the latest interactive technology and contemporary modes of user generated content with self-portraiture and […]

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This I like.  Back when Ketchup was an emailed PDF thingy, I covered a series called Dubplate Drama, which is an interactive urban drama series where viewers could vote on how the story progressed.  So it’s nice to see it’s back for a second series, and even better to see that Childline has signed a […]

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Adidas has launched a new music promotion to tie Major League Spccer teams tolocal artists who will create anthems for the respective squads.
Adidas, EVB and Rock River Music have selected 13 bands in local cities to the League, from a range of music genres, to compose and record theme songs for each team.The promotion, called […]

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