Ketchup

(from Rich)
The third series of teen drama ‘Skins’ is nearly upon us, which means the promotional campaign has gone into overdrive. For the last couple of series the campaigns have always shunned the traditional online media channels and carried out pioneering ‘Word of Mouth’ activity across social networks. This offering has been expanded for [...]

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For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of ‘this thing of ours’, as the Mafia would say. If you aren’t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]

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I’ve been given a heads-up on some new Vodafone activity launching next week that is pretty interesting and makes you work that little bit harder than most promotions.
Essentially its a mini-tour of UK cities by a guy called LiveGuy.  He’ll be posting clues as to his whereabouts across a number of social networking including Facebook [...]

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(From Rich) 
Nice little viral marketing concept from singer-songwriter Tallulah Rendall. Everyone who was at her last gig was given a vinyl copy of her upcoming single ‘Only You’ with a lovely bit of artwork, a short story and a unique download code. Everyone is encouraged to download the single using the code, but also pass [...]

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Congratulations to everyone at brand entertainment agency, Cake.  They’ve been acquired by Havas, and will become part of the Havas Media division (which, if I’m not mistaken, includes KLP Entertainment), so expect to see some great examples of brand entertainment popping up in countries I’ve never heard of!

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This is how internet stars are born.
Naomi works at Dare, the multi-multi-multi award winning digital agency, and this is a little blog by some of her ‘friends’, cataloguing what comes out of her mouth.
I’ve been told that she’s actually very intelligent, which makes this so-simple-it-hurts blog all the funnier.
Come on Dare – make this into a [...]

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I don’t know about you but the days of spending my lunch hour doing something interesting or relaxing are well gone.  That might be because of where I work, but I’d also like to think it’s because I work hard-ish.  So continuing with it’s Mini Adventure kind of theme, Mini are putting on some activity [...]

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Haymarket are back with another excellent youth conference – ‘tapping into youth motivations and media consumption behaviours to engage diverse digital youth with dynamic campaigns that build buzz around your brand’ – promising to be a very insightful day with some great speakers from MTV, Penguin, Nike, Carlsberg, Channel 4 and London 2012 amongst other.

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This is courtesy of the Adverblog and Catch Up Lady sites, but I thought it so cool it should be on Ketchup.
The viral campaign for the next Batman film, which isn’t released until 2008, has begun in earnest and so far looks very very cool, and of particular interest is the strong integration of the Joker’s character [...]

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Here’s an excellent article on the Contagious site about viral films, written by Duncan Nealon, an account manager at market research company Millward Brown. 

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