Ketchup

Nissan is attempting to engage with the underground ‘tastemaker’ via a take on the guerrilla retail concept.  Ahead of the launch of its Qashqai model, Nissan will sell a range of branded clothing and merchandise at “fashion” markets including London’s Camden and Spitalfields.
This activity follows a successful online viral campaign involving a fictitious urban sport […]

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I’m really pleased to see that Absolut are using lomography in they’re new campaign, with the Absolut LOMO photography competition. Lomography is a stunning photographic style that makes even the dullest or simplest subject look stunning, and the competition covers four categories - Absolut Bottle Shape, Artwork, Companion and Freestyle. A great example […]

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Campari have launched a new site, Hotel Campari, in support of what I assume is a new calendar featuring Selma Hayek. I say assume for the simple fact that the site didn’t really work. After an intriguing start I was taken to a room with some pics of Selma, and then a list […]

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The annual Christmas speech is hot property, and this year Greenpeace are getting in on the action thanks to a viral campaign to attract younger members, with the emphasis on social networking sites. The campaign uses a viral e-card which uses a Queen lookalike to promote a greener Christmas, and offers a customisable element […]

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Here’s a good opportunity to have some fun with your customers. Geocaching is “an outdoor treasure-hunting game in which the participants use a Global Positioning System receiver or other navigational techniques to hide and seek containers (called “geocaches” or “caches”) anywhere in the world. A typical cache is a small waterproof container containing a logbook […]

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I don’t know about you but I’ve always loved watching the trailers of movies when I go to the Ritzy, and always think I could do a better job. Well, the team over at Ramp Industry (who are also behind the excellent Channel 4 Tribes wesbite mentioned in previous issues) have put together www.thefountainremixed.com […]

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