Comments for Ketchup

Comment on The Famous Grouse launches comedy tour by Pimm’s Summerfest - new London comedy festival

Pimm’s Summerfest - new London comedy festival — Fri, 06 Jun 2008 14:21:00 +0000

[...] Following recent brand interest in comedy, London is set to have a new comedy event this year courtesy of Pimm’s, that most-English of drinks! [...]

Comment on My definition of luxury by How could a non-luxury brand exploit luxury?

How could a non-luxury brand exploit luxury? — Wed, 04 Jun 2008 17:05:15 +0000

[...] Following on from a previous post about my definition of luxury, I had an experience this morning that’s had me thinking about the whole idea of ‘luxury’ all day and I thought you might be interested. [...]

Comment on Rizla Invisible Players by Rizla Invisible Players back at a festival near you

Rizla Invisible Players back at a festival near you — Fri, 16 May 2008 13:40:20 +0000

[...] Last year saw a new brand activation launched by Rizla, called the Rizla Invisible Players, which was based on a brand heritage discovery that in the 1920’s Rizla toured around a little van with a music troupe called the Invisible Players. [...]

Comment on Radiohead – Waste Central by links for 2008-04-29 « Kaigani’s Arbor Vitae

links for 2008-04-29 « Kaigani’s Arbor Vitae — Tue, 29 Apr 2008 01:02:05 +0000

[...] Radiohead – Waste Central (tags: music socialnetworking) Possibly related posts: (automatically generated)links for 2008-01-12links for 2008-03-05Agency Reception Posted by kaigani Filed in Uncategorized [...]

Comment on The Kerrang Relentless Energy Drink Tour 2008 by Relentless signs 3yr deal as exclusive energy drink of the Reading and Leeds festivals

Mon, 07 Apr 2008 10:58:21 +0000

[...] What will be interesting is how Relentless, given the security of a 3yr deal, will increase the value of the sponsorship and maximise it; the brand has already been busy aligning with rock and heavy music via the headline sponsorship of the Kerrang Relentless Energy Drink Tour (which wasn’t a great example really) and sponsoring the recent Gallows tour. [...]

Comment on Ford Focus & Ben Griffith by Ford Focus ad uses Alesha Dixon

Ford Focus ad uses Alesha Dixon — Thu, 31 Jan 2008 12:53:06 +0000

[...] Ford continues to use music to flog cars, this time funding a music video featuring Alesha Dixon (the annoying ‘rapper’ from Misteeq, and recent dancing girl). The ad will promote the new Ford Focus model, and has been created by the peeps over at Cake. [...]

Comment on adidas Australia promote Original Festival, with Vice by Skins 2 Creative Challenge

Skins 2 Creative Challenge — Fri, 18 Jan 2008 12:23:40 +0000

[...] And then promote it as well. Just like the adidas Original Festival idea I told you about last week. Hey, you could do both things at once and promote a Skins festival!!!! [...]

Comment on E4 SKINS – user defined programming by Skins 2 Creative Challenge

Skins 2 Creative Challenge — Fri, 18 Jan 2008 12:23:10 +0000

[...] Following the very successful launch campaign for Skins, E4 is doing it again, with the Skins 2 Creative Challenge, to promote the second series of a show that has made me realise I’m not ‘youth’ anymore. [...]

Comment on Flugelbinder – ‘wiings for ideas’ by Red Bull Music Academy extension via club nights

Red Bull Music Academy extension via club nights — Fri, 18 Jan 2008 11:33:41 +0000

[...] It’s a good extension to the Music Academy idea, especially if rolled out across Europe, but they seem to have missed a trick. One of the other great ideas that Red Bull has launched is the ‘Flugelbinder’ programme, working to inspire young entrepreneurs. Running a monthly night would be a nice opportunity for some of the kids involved with the programme, and teach some fundamental business ideas, so it would be good to see them involved. [...]

Comment on Motorola rival to iPhone? by Motorola rival to iPhone?

Motorola rival to iPhone? — Wed, 09 Jan 2008 18:16:56 +0000

[...] Real Estate Blocks wrote an interesting post today onHere’s a quick excerpt [...]