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	<title>Ketchup</title>
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	<link>http://www.clubketchup.com</link>
	<description>If it's entertainment and marketing, it's Ketchup</description>
	<lastBuildDate>Fri, 19 Jun 2009 21:05:06 +0000</lastBuildDate>
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		<title>Finally he has an iPhone!</title>
		<link>http://www.clubketchup.com/2009/06/19/finally-he-has-an-iphone/</link>
		<comments>http://www.clubketchup.com/2009/06/19/finally-he-has-an-iphone/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 21:05:06 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/06/19/finally-he-has-an-iphone/</guid>
		<description><![CDATA[So I&#8217;ve got myself an iPhone at blinking last&#8230;.. Brands beware, if you&#8217;re putting really bad brand entertainment it&#8217;s going to be much easier for me to tell everyone!
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>O2 Get Creative with VCCP</title>
		<link>http://www.clubketchup.com/2009/02/17/o2-get-creative-with-vccp/</link>
		<comments>http://www.clubketchup.com/2009/02/17/o2-get-creative-with-vccp/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 14:09:16 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/02/17/o2-get-creative-with-vccp/</guid>
		<description><![CDATA[(from Rich)
O2 have decided to get all arty with a new promotional drive aimed at getting people involved in &#8216;Community Art&#8217;. They have asked people to submit a piece of their own artwork with the best being displayed in their local 02 store, and £1,000 given to their chosen community art project as well as [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brands harnessing social media</title>
		<link>http://www.clubketchup.com/2009/02/17/brands-harnessing-social-media/</link>
		<comments>http://www.clubketchup.com/2009/02/17/brands-harnessing-social-media/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 14:08:28 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Social networking]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/02/17/brands-harnessing-social-media/</guid>
		<description><![CDATA[(from Rich) 
Fantastic round up of ten brands using social media to market themselves succesfully by the guys over at Mashable. My personal favourite is &#8216;Blendtec&#8217; on YouTube &#8211; who would&#8217;ve thought blending an iPhone could increase your sales five fold!
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Festival Republic launches bespoke youth research programme</title>
		<link>http://www.clubketchup.com/2009/02/13/festival-republic-launches-bespoke-youth-research-programme/</link>
		<comments>http://www.clubketchup.com/2009/02/13/festival-republic-launches-bespoke-youth-research-programme/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 17:34:20 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/02/13/festival-republic-launches-bespoke-youth-research-programme/</guid>
		<description><![CDATA[This is a bit of an exclusive for you, and a very interesting piece of news given the increasing importance of accountability and research/insight into any marketing spend at the moment.
Festival Republic, the UK&#8217;s leading festival promoter and organiser of Reading, Leeds, Latitude and Heavenly Planet is working with research and strategy agency Crowd DNA [...]]]></description>
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		</item>
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		<title>UK Tribes research site update</title>
		<link>http://www.clubketchup.com/2009/01/23/uk-tribes-research-site-update/</link>
		<comments>http://www.clubketchup.com/2009/01/23/uk-tribes-research-site-update/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 16:56:19 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/01/23/uk-tribes-research-site-update/</guid>
		<description><![CDATA[An excellent piece of (very) comprehensive research into youth tribes has been updated, and you should all definately check it out.
Originally created a while back by the-team-that-is-now Crowd DNA on behalf of Channel 4, the UK Tribes website has been updated and reformatted in a new website.  I&#8217;ll let them explain&#8230;
&#8220;Concious of the changeable nature [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Skins Messenger</title>
		<link>http://www.clubketchup.com/2009/01/22/skins-messenger/</link>
		<comments>http://www.clubketchup.com/2009/01/22/skins-messenger/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 12:27:33 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/01/22/skins-messenger/</guid>
		<description><![CDATA[(from Rich) 
The third series of teen drama &#8216;Skins&#8217; is nearly upon us, which means the promotional campaign has gone into overdrive. For the last couple of series the campaigns have always shunned the traditional online media channels and carried out pioneering &#8216;Word of Mouth&#8217; activity across social networks. This offering has been expanded for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Once in a lifetime&#8230;..</title>
		<link>http://www.clubketchup.com/2009/01/22/once-in-a-lifetime/</link>
		<comments>http://www.clubketchup.com/2009/01/22/once-in-a-lifetime/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 12:26:48 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/01/22/once-in-a-lifetime/</guid>
		<description><![CDATA[(from Rich) 
Wow here&#8217;s something you don&#8217;t see everyday &#8211; an opportunity to be Seth Godin&#8217;s apprentice for six months over in the big apple.  If your not familiar with Seth Godin, heck out his TED talk here 
]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2009/01/22/once-in-a-lifetime/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bacardi B-Live Share &#8211; exciting music distribution model?</title>
		<link>http://www.clubketchup.com/2009/01/16/bacardi-b-live-share-exciting-music-distribution-model/</link>
		<comments>http://www.clubketchup.com/2009/01/16/bacardi-b-live-share-exciting-music-distribution-model/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 15:27:29 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/01/16/bacardi-b-live-share-exciting-music-distribution-model/</guid>
		<description><![CDATA[So the seeds of the Bacardi and Groove Armada deal last year are seemingly coming to fruition, with a new website host page hinting at whats to come.
More info to come on 20th Jan, but the fetching diagram (lifted straight from the PowerPoint presentation from the looks of it) makes it pretty clear what the [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2009/01/16/bacardi-b-live-share-exciting-music-distribution-model/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Contagious Magazine 2008 Round-up</title>
		<link>http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/</link>
		<comments>http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 11:46:49 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[User-generated content]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/</guid>
		<description><![CDATA[For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of &#8216;this thing of ours&#8217;, as the Mafia would say.  If you aren&#8217;t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Carlsberg&#8217;s Tuborg replaces Carling as beer of O2 Academy&#8217;s</title>
		<link>http://www.clubketchup.com/2008/12/16/carlsbergs-tuborg-replaces-carling-as-beer-of-o2-academys/</link>
		<comments>http://www.clubketchup.com/2008/12/16/carlsbergs-tuborg-replaces-carling-as-beer-of-o2-academys/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 12:04:44 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/12/16/carlsbergs-tuborg-replaces-carling-as-beer-of-o2-academys/</guid>
		<description><![CDATA[So someone at Carling must be really kicking themselves, although it will by no means be a shock to them&#8230; Carlsberg Tuborg is to replace Carling as the official beer poured across all the Academy Music Group venues &#8211; the O2 Academy&#8217;s.
Does this cement further Tuborgs position as the beer of music?  Yes.
Does this further [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/12/16/carlsbergs-tuborg-replaces-carling-as-beer-of-o2-academys/feed/</wfw:commentRss>
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