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	<title>Ketchup</title>
	<link>http://www.clubketchup.com</link>
	<description>If it's entertainment and marketing, it's Ketchup</description>
	<pubDate>Fri, 15 Aug 2008 10:37:46 +0000</pubDate>
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		<title>Grolsch sponsoring comedy at Edinburgh Fringe Festival</title>
		<link>http://www.clubketchup.com/2008/08/15/grolsch-sponsoring-comedy-at-edinburgh-fringe-festival/</link>
		<comments>http://www.clubketchup.com/2008/08/15/grolsch-sponsoring-comedy-at-edinburgh-fringe-festival/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 10:37:46 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
		
		<category>Alcohol</category>

		<category>Experiential</category>

		<category>Sponsorship, association &amp; endorsement</category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/08/15/grolsch-sponsoring-comedy-at-edinburgh-fringe-festival/</guid>
		<description><![CDATA[Another (drinks) brand enters the comedy market, with Grolsch sponsoring the E4 Udderbelly venue at the Edinburgh Fringe Festival.
Read the article here (courtesy of Brand Republic)

]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/08/15/grolsch-sponsoring-comedy-at-edinburgh-fringe-festival/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Viral Vinyl</title>
		<link>http://www.clubketchup.com/2008/08/12/the-viral-vinyl/</link>
		<comments>http://www.clubketchup.com/2008/08/12/the-viral-vinyl/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 11:53:38 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
		
		<category>Digital</category>

		<category>Music</category>

		<category>Viral</category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/08/12/the-viral-vinyl/</guid>
		<description><![CDATA[(From Rich) 
Nice little viral marketing concept from singer-songwriter Tallulah Rendall. Everyone who was at her last gig was given a vinyl copy of her upcoming single &#8216;Only You&#8217; with a lovely bit of artwork, a short story and a unique download code. Everyone is encouraged to download the single using the code, but also pass [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/08/12/the-viral-vinyl/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Stephen King goes mobile</title>
		<link>http://www.clubketchup.com/2008/08/06/stephen-king-goes-mobile/</link>
		<comments>http://www.clubketchup.com/2008/08/06/stephen-king-goes-mobile/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 11:53:01 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
		
		<category>Digital</category>

		<category>Mobile</category>

		<category>Content</category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/08/06/stephen-king-goes-mobile/</guid>
		<description><![CDATA[(From Rich) 
Stephen King has embraced mobile for the promotion of his new collection of short stories, Just After Sunset. A series of 25 short graphic video episodes of one of the stories, N, have been made specifically for fans to watch on their mobiles. The snippets available on the site here are fantastic, and really [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/08/06/stephen-king-goes-mobile/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Thicker, Slower, Better&#8230;&#8230;.</title>
		<link>http://www.clubketchup.com/2008/08/06/thicker-slower-better/</link>
		<comments>http://www.clubketchup.com/2008/08/06/thicker-slower-better/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 11:52:04 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
		
		<category>Digital</category>

		<category>User-generated content</category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/08/06/thicker-slower-better/</guid>
		<description><![CDATA[(From Rich) 
Now this is a really creepy website for something so innocent as as a milkshake surely. Ah but this is for Frijj, and they want to show that that it is thicker, slower and better than all the rest. They do this by having a hub site that houses some short films, a UGC [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/08/06/thicker-slower-better/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tugg who&#8230;..?</title>
		<link>http://www.clubketchup.com/2008/08/06/tugg-who/</link>
		<comments>http://www.clubketchup.com/2008/08/06/tugg-who/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 11:51:22 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
		
		<category>Digital</category>

		<category>Movies</category>

		<category>Content</category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/08/06/tugg-who/</guid>
		<description><![CDATA[(From Rich) 
Nice bit of promotion around the new Ben Stiller vehicle, Tropic Thunder, scheduled for release in August. A site has popped up bearing the name of Tugg Speedman (the films comedy Tom Cruise - alike main character). The site includes some back story about Tugg including trailers for his previous films, including one with the [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/08/06/tugg-who/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Pete Tong loses his tunes&#8230;..</title>
		<link>http://www.clubketchup.com/2008/08/06/pete-tong-loses-his-tunes/</link>
		<comments>http://www.clubketchup.com/2008/08/06/pete-tong-loses-his-tunes/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 11:50:35 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
		
		<category>Digital</category>

		<category>Music</category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/08/06/pete-tong-loses-his-tunes/</guid>
		<description><![CDATA[(From Rich)
Alternate Reality Games (ARG&#8217;s) have been around for a bit now but still provide a novel way to promote music. Nine Inch Nails set the tone with &#8216;Year Zero&#8217;, which promoted the album of the same name. It seems now that dance acts are getting in on the act as &#8216;The White Island&#8217; is [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/08/06/pete-tong-loses-his-tunes/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Pimm&#8217;s SummerFest comedy festival - update</title>
		<link>http://www.clubketchup.com/2008/07/31/pimms-summerfest-comedy-festival-update/</link>
		<comments>http://www.clubketchup.com/2008/07/31/pimms-summerfest-comedy-festival-update/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 14:03:40 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
		
		<category>Alcohol</category>

		<category>Experiential</category>

		<category>Sponsorship, association &amp; endorsement</category>

		<category>Opinion</category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/07/31/pimms-summerfest-comedy-festival-update/</guid>
		<description><![CDATA[So further to my last post, the Pimm&#8217;s SummerFest comedy event is looking rather spiffing (that&#8217;s some old school English right there!)
With what must be one of the best comedy line-ups, the whole experience is going to be enhanced by the venue.  If you haven&#8217;t been there already, it&#8217;s an incredible open sided venue in [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/07/31/pimms-summerfest-comedy-festival-update/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Interesting article about Scion&#8217;s music sponsorship</title>
		<link>http://www.clubketchup.com/2008/07/24/interesting-article-about-scions-music-sponsorship/</link>
		<comments>http://www.clubketchup.com/2008/07/24/interesting-article-about-scions-music-sponsorship/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 09:20:28 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
		
		<category>Automotive</category>

		<category>Music</category>

		<category>Sponsorship, association &amp; endorsement</category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/07/24/interesting-article-about-scions-music-sponsorship/</guid>
		<description><![CDATA[Here&#8217;s an interesting article looking slightly behind the scenes of Scion&#8217;s music sponsorship programme in America.

]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/07/24/interesting-article-about-scions-music-sponsorship/feed/</wfw:commentRss>
		</item>
		<item>
		<title>BBC article on festival and money</title>
		<link>http://www.clubketchup.com/2008/07/11/bbc-article-on-festival-and-money/</link>
		<comments>http://www.clubketchup.com/2008/07/11/bbc-article-on-festival-and-money/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 13:36:16 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
		
		<category>Music</category>

		<category>Sponsorship, association &amp; endorsement</category>

		<category>Opinion</category>

		<category>Industry news</category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/07/11/bbc-article-on-festival-and-money/</guid>
		<description><![CDATA[Here&#8217;s an interesting article on the BBC site about the financial value, and gamble, of festivals.
Interesting comments on sponsorship aspect of festivals as well.

]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/07/11/bbc-article-on-festival-and-money/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The O2 Dublin - O2 extends naming rights strategy</title>
		<link>http://www.clubketchup.com/2008/07/07/the-o2-dublin-o2-extends-naming-rights-strategy/</link>
		<comments>http://www.clubketchup.com/2008/07/07/the-o2-dublin-o2-extends-naming-rights-strategy/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 13:59:57 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
		
		<category>Experiential</category>

		<category>Mobile</category>

		<category>Music</category>

		<category>Sponsorship, association &amp; endorsement</category>

		<category>Opinion</category>

		<category>Industry news</category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/07/07/the-o2-dublin-o2-extends-naming-rights-strategy/</guid>
		<description><![CDATA[Heard of The Point Theatre in Dublin&#8217;s Docklands district?  Doesn&#8217;t matter if you have cos its called The O2 now, when it re-opens its doors in December this year.  The O2 Dublin is going to be another concert venue development with a capacity of 13,000 but this time O2 has partnered with Live Nation - [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/07/07/the-o2-dublin-o2-extends-naming-rights-strategy/feed/</wfw:commentRss>
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